How popular isGerber in search?
In September 2026, there were an estimated 49.5K branded searches for Gerber worldwide which held steady over the last 12 months. Gerber holds 11.9% estimated Share of Search among multi-tool brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Leatherman88.1%
Gerber11.9%
Victorinox0.01%
Follow Gerber and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which multi-tool brands compete with Gerber?
Share of Search by month for Leatherman, Gerber. The figures are in the table below the chart.
View monthly share of search table
| Month | Leatherman | Gerber | Victorinox |
|---|---|---|---|
| Oct 2025 | 90.1% | 9.9% | 0.01% |
| Nov 2025 | 90.1% | 9.9% | 0.01% |
| Dec 2025 | 88.1% | 11.9% | 0.02% |
| Jan 2026 | 88.1% | 11.9% | 0.02% |
| Feb 2026 | 88.1% | 11.9% | 0.01% |
| Mar 2026 | 88.1% | 11.9% | 0.02% |
| Apr 2026 | 88.1% | 11.9% | 0.02% |
| May 2026 | 88.1% | 11.9% | 0.02% |
| Jun 2026 | 88.1% | 11.9% | 0.01% |
| Jul 2026 | 88.1% | 11.9% | 0.01% |
| Aug 2026 | 88.1% | 11.9% | 0.02% |
| Sep 2026 | 88.1% | 11.9% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.1% | 368K | 0% | 0 points | |
| 2, held 2nd | 11.9% | 49.5K | 0% | 0 points | |
| 3, held 3rd | 0.01% | 50 | -28.6% | 0 points |
88.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Gerber11.9%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.01%
Held 3rd. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.
Compare search popularity between Gerber and its closest rivals
How has branded search demand for Gerber changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gerber worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Gerber’s estimated Share of Search among multi-tool brands worldwide increased from 9.9% to 11.9%.
- Across the 12 months ending September 2026, Gerber’s estimated Share of Search among multi-tool brands worldwide peaked at 11.9% in February 2026 and was lowest at 9.9% in November 2025.
How did search popularity change for multi-tool brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Where does Gerber compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pocket knife brands | 4th of 5 | 7.7% | Show ranking |
| Multitool brands | 3rd of 5 | 9% | Show ranking |
| Multi-tool brands | 2nd of 3 | 11.9% | Shown above |
| Baby food brands | 2nd of 5 | 39.8% | Show ranking |
How is Gerber measured?
Brandwave collects information about searches that people make online using Gerber’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gerber gear
Do you work for Gerber? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Gerber your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.