Brandwave

Multi-tool brands:Which are searched most?

In September 2026, Leatherman was the most searched among multi-tool brands worldwide, with an estimated 368K branded searches and 88.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Leatherman88.1%
  2. Gerber11.9%
  3. Victorinox0.01%

Follow multi-tool brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the multi-tool and pocket knife brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among multi-tool brands worldwide, by month

Share of Search by month for Leatherman, Gerber. The figures are in the table below the chart.

View monthly share of search table
MonthLeathermanGerberVictorinox
Oct 202590.1%9.9%0.01%
Nov 202590.1%9.9%0.01%
Dec 202588.1%11.9%0.02%
Jan 202688.1%11.9%0.02%
Feb 202688.1%11.9%0.01%
Mar 202688.1%11.9%0.02%
Apr 202688.1%11.9%0.02%
May 202688.1%11.9%0.02%
Jun 202688.1%11.9%0.01%
Jul 202688.1%11.9%0.01%
Aug 202688.1%11.9%0.02%
Sep 202688.1%11.9%0.01%

This month’s ranking, September 2026

  1. 1.Leatherman

    88.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Gerber

    11.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Victorinox

    0.01%

    Held 3rd. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among multi-tool brands worldwide?

In September 2026, Leatherman was the most searched among multi-tool brands worldwide, with an estimated 368K branded searches and 88.1% estimated Share of Search within this set. Gerber is in 2nd place, 76.3 percentage points behind at 11.9% Share of Search.

Global multi-tool brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Leatherman90.1% → 88.1%90.1%Oct 202588.1%Dec 20251st
Gerber9.9% → 11.9%11.9%Feb 20269.9%Nov 20252nd
Victorinox0.01%0.02%Dec 20250.01%Oct 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among multi-tool brands worldwide decreased from 90.1% to 88.1%.
  • Across the 12 months ending September 2026, Gerber’s estimated Share of Search among multi-tool brands worldwide increased from 9.9% to 11.9%.
  • Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among multi-tool brands worldwide peaked at 90.1% in October 2025 and was lowest at 88.1% in December 2025.
  • Across the 12 months ending September 2026, Gerber’s estimated Share of Search among multi-tool brands worldwide peaked at 11.9% in February 2026 and was lowest at 9.9% in November 2025.
  • Across the 12 months ending September 2026, Victorinox held steady: its estimated Share of Search among multi-tool brands worldwide moved less than 0.5 percentage points.

How did search popularity change for multi-tool brands worldwide in September 2026?

  1. Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free