How popular isLeatherman in search?
In September 2026, there were an estimated 368K branded searches for Leatherman worldwide which is down 18.2% over the last 12 months. Leatherman holds 88.1% estimated Share of Search among multi-tool brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Leatherman88.1%
Gerber11.9%
Victorinox0.01%
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Which multi-tool brands compete with Leatherman?
Share of Search by month for Leatherman, Gerber. The figures are in the table below the chart.
View monthly share of search table
| Month | Leatherman | Gerber | Victorinox |
|---|---|---|---|
| Oct 2025 | 90.1% | 9.9% | 0.01% |
| Nov 2025 | 90.1% | 9.9% | 0.01% |
| Dec 2025 | 88.1% | 11.9% | 0.02% |
| Jan 2026 | 88.1% | 11.9% | 0.02% |
| Feb 2026 | 88.1% | 11.9% | 0.01% |
| Mar 2026 | 88.1% | 11.9% | 0.02% |
| Apr 2026 | 88.1% | 11.9% | 0.02% |
| May 2026 | 88.1% | 11.9% | 0.02% |
| Jun 2026 | 88.1% | 11.9% | 0.01% |
| Jul 2026 | 88.1% | 11.9% | 0.01% |
| Aug 2026 | 88.1% | 11.9% | 0.02% |
| Sep 2026 | 88.1% | 11.9% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.1% | 368K | 0% | 0 points | |
| 2, held 2nd | 11.9% | 49.5K | 0% | 0 points | |
| 3, held 3rd | 0.01% | 50 | -28.6% | 0 points |
88.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Gerber11.9%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.01%
Held 3rd. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.
Compare search popularity between Leatherman and its closest rivals
How has branded search demand for Leatherman changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Leatherman worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among multi-tool brands worldwide decreased from 90.1% to 88.1%.
- Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among multi-tool brands worldwide peaked at 90.1% in October 2025 and was lowest at 88.1% in December 2025.
How did search popularity change for multi-tool brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Where does Leatherman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tool pouch brands | 3rd of 4 | 12.5% | Show ranking |
| Pocket knife brands | 1st of 5 | 56.9% | Show ranking |
| Multitool brands | 1st of 5 | 66.8% | Show ranking |
| Multi-tool brands | 1st of 3 | 88.1% | Shown above |
How is Leatherman measured?
Brandwave collects information about searches that people make online using Leatherman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- leatherman
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Is Leatherman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.