Leatherman vs Victorinox:Which is searched more?
In September 2026, Leatherman had more branded searches than Victorinox among multi-tool brands worldwide. Leatherman was estimated to have 368K branded searches compared to Victorinox’s 50, and held an 88.1% Share of Search versus Victorinox’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Leatherman or Victorinox?
Compare the multi-tool and pocket knife brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Leatherman, Victorinox. The figures are in the table below the chart.
View monthly share of search table
| Month | Leatherman | Gerber | Victorinox |
|---|---|---|---|
| Oct 2025 | 90.1% | 9.9% | 0.01% |
| Nov 2025 | 90.1% | 9.9% | 0.01% |
| Dec 2025 | 88.1% | 11.9% | 0.02% |
| Jan 2026 | 88.1% | 11.9% | 0.02% |
| Feb 2026 | 88.1% | 11.9% | 0.01% |
| Mar 2026 | 88.1% | 11.9% | 0.02% |
| Apr 2026 | 88.1% | 11.9% | 0.02% |
| May 2026 | 88.1% | 11.9% | 0.02% |
| Jun 2026 | 88.1% | 11.9% | 0.01% |
| Jul 2026 | 88.1% | 11.9% | 0.01% |
| Aug 2026 | 88.1% | 11.9% | 0.02% |
| Sep 2026 | 88.1% | 11.9% | 0.01% |
How has the Leatherman and Victorinox comparison changed over the last 12 months?
3 findings
- Leatherman was ahead of Victorinox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among multi-tool brands worldwide moved from 90.1% to 88.1%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among multi-tool brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for multi-tool brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Other head-to-heads among multi-tool brands
How each brand is measured
Brandwave collects information about searches that people make online using Leatherman’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leatherman
1 branded search term
- leatherman
Victorinox
1 branded search term
- victorinox multi
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.