Benchmade vs Leatherman:Which is more popular by branded search?
In August 2026, Leatherman had more branded searches than Benchmade among pocket knife brands worldwide. Leatherman was estimated to have 368K branded searches compared to Benchmade’s 135K, and held a 33.5% Share of Search versus Benchmade’s 12.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Benchmade or Leatherman?
Compare the pocket knife brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Leatherman, Benchmade. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Leatherman | Benchmade | Spyderco | Gerber |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 33.8% | 15.1% | 5.6% | 3.7% |
| Nov 2025 | 37% | 36.6% | 16.4% | 6% | 4% |
| Dec 2025 | 41% | 33.1% | 14.8% | 6.6% | 4.5% |
| Jan 2026 | 40.4% | 32.6% | 14.6% | 8% | 4.4% |
| Feb 2026 | 40.4% | 32.6% | 14.6% | 8% | 4.4% |
| Mar 2026 | 42% | 34% | 12.5% | 6.8% | 4.6% |
| Apr 2026 | 37.2% | 36.9% | 13.5% | 7.4% | 5% |
| May 2026 | 40.9% | 33.1% | 14.9% | 6.7% | 4.5% |
| Jun 2026 | 40.3% | 32.7% | 14.6% | 8% | 4.4% |
| Jul 2026 | 42% | 34% | 12.5% | 6.8% | 4.6% |
| Aug 2026 | 41.5% | 33.5% | 12.3% | 8.2% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Benchmade and Leatherman comparison changed over the last 12 months?
3 findings
- Leatherman was ahead of Benchmade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Benchmade’s estimated Share of Search among pocket knife brands worldwide moved from 15.1% to 12.3%, and its estimated monthly branded searches moved from 201K to 135K.
- Across the 11 months ending August 2026, Leatherman’s estimated Share of Search among pocket knife brands worldwide moved from 33.8% to 33.5%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for pocket knife brands worldwide in August 2026?
2 changes
In August 2026, Leatherman lost estimated Share of Search among pocket knife brands worldwide, from 34% to 33.5%.
Benchmade’s estimated Share of Search among pocket knife brands worldwide has lost ground for 3 months in a row, from 14.9% to 12.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Benchmade’s and Leatherman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benchmade
1 branded search term
- benchmade
Leatherman
1 branded search term
- leatherman
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.