Brandwave

Gerber vs Only Organic:Which is more popular by branded search?

In August 2026, Gerber had more branded searches than Only Organic among baby food brands worldwide. Gerber was estimated to have 49.5K branded searches compared to Only Organic’s 3.6K, and held a 41.8% Share of Search versus Only Organic’s 3%. These are worldwide searches for English-language branded terms.

Share of Search among baby food brands worldwide in August 2026Which is more popular in search, Gerber or Only Organic?
Gerber41.8%49.5K searches
vs
Only Organic3%3.6K searches

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Which is more popular in search, Gerber or Only Organic?

Compare the baby food brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gerber and Only Organic among baby food brands worldwide, by month

Share of Search by month for Gerber, Only Organic. The figures are in the table below the chart.

View monthly share of search table
MonthBellamy's OrganicGerberOnly OrganicPlum OrganicsWattie's
Oct 202555.7%37.2%2.2%2.2%2.7%
Nov 202551.7%42.2%2%2%2%
Dec 202542.7%52.2%1.7%1.7%1.7%
Jan 202656.2%37.6%1.8%2.2%2.2%
Feb 202655.7%37.3%2.2%2.2%2.7%
Mar 202655.4%30.3%1.5%1.8%11.1%
Apr 202655.9%37.4%1.8%2.2%2.7%
May 202656.2%37.6%2.2%1.8%2.2%
Jun 202651.4%42.1%2%2%2.5%
Jul 202651.4%42.1%2.5%2%2%
Aug 202651.1%41.8%3%2%2%
Sep 2026—————

How has the Gerber and Only Organic comparison changed over the last 12 months?

  • Gerber was ahead of Only Organic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Gerber’s estimated Share of Search among baby food brands worldwide moved from 37.2% to 41.8%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands worldwide moved from 2.2% to 3%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

How did search popularity change for baby food brands worldwide in August 2026?

  1. In August 2026, Only Organic gained estimated Share of Search among baby food brands worldwide, from 2.5% to 3%.

How each brand is measured

Brandwave collects information about searches that people make online using Gerber’s and Only Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gerber

1 branded search term

  • gerber gear

Only Organic

1 branded search term

  • only organic

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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