Bellamy's Organic vs Gerber:Which is more popular by branded search?
In August 2026, Bellamy's Organic had more branded searches than Gerber among baby food brands worldwide. Bellamy's Organic was estimated to have 60.5K branded searches compared to Gerber’s 49.5K, and held a 51.1% Share of Search versus Gerber’s 41.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bellamy's Organic or Gerber?
Compare the baby food brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bellamy's Organic, Gerber. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellamy's Organic | Gerber | Only Organic | Plum Organics | Wattie's |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 37.2% | 2.2% | 2.2% | 2.7% |
| Nov 2025 | 51.7% | 42.2% | 2% | 2% | 2% |
| Dec 2025 | 42.7% | 52.2% | 1.7% | 1.7% | 1.7% |
| Jan 2026 | 56.2% | 37.6% | 1.8% | 2.2% | 2.2% |
| Feb 2026 | 55.7% | 37.3% | 2.2% | 2.2% | 2.7% |
| Mar 2026 | 55.4% | 30.3% | 1.5% | 1.8% | 11.1% |
| Apr 2026 | 55.9% | 37.4% | 1.8% | 2.2% | 2.7% |
| May 2026 | 56.2% | 37.6% | 2.2% | 1.8% | 2.2% |
| Jun 2026 | 51.4% | 42.1% | 2% | 2% | 2.5% |
| Jul 2026 | 51.4% | 42.1% | 2.5% | 2% | 2% |
| Aug 2026 | 51.1% | 41.8% | 3% | 2% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Bellamy's Organic and Gerber comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Gerber took it in December 2025, Bellamy's Organic took it in January 2026.
- Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands worldwide moved from 55.7% to 51.1%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among baby food brands worldwide moved from 37.2% to 41.8%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for baby food brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Bellamy's Organic worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bellamy's Organic’s and Gerber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bellamy's Organic
1 branded search term
- bellamys
Gerber
1 branded search term
- gerber gear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.