Gerber vs Victorinox:Which is searched more?
In September 2026, Gerber had more branded searches than Victorinox among multi-tool brands worldwide. Gerber was estimated to have 49.5K branded searches compared to Victorinox’s 50, and held an 11.9% Share of Search versus Victorinox’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gerber or Victorinox?
Compare the multi-tool and pocket knife brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gerber, Victorinox. The figures are in the table below the chart.
View monthly share of search table
| Month | Leatherman | Gerber | Victorinox |
|---|---|---|---|
| Oct 2025 | 90.1% | 9.9% | 0.01% |
| Nov 2025 | 90.1% | 9.9% | 0.01% |
| Dec 2025 | 88.1% | 11.9% | 0.02% |
| Jan 2026 | 88.1% | 11.9% | 0.02% |
| Feb 2026 | 88.1% | 11.9% | 0.01% |
| Mar 2026 | 88.1% | 11.9% | 0.02% |
| Apr 2026 | 88.1% | 11.9% | 0.02% |
| May 2026 | 88.1% | 11.9% | 0.02% |
| Jun 2026 | 88.1% | 11.9% | 0.01% |
| Jul 2026 | 88.1% | 11.9% | 0.01% |
| Aug 2026 | 88.1% | 11.9% | 0.02% |
| Sep 2026 | 88.1% | 11.9% | 0.01% |
How has the Gerber and Victorinox comparison changed over the last 12 months?
3 findings
- Gerber was ahead of Victorinox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gerber’s estimated Share of Search among multi-tool brands worldwide moved from 9.9% to 11.9%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among multi-tool brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for multi-tool brands worldwide in September 2026?
0 changes
Neither Gerber nor Victorinox moved beyond provider rounding among multi-tool brands in September 2026.
Other head-to-heads among multi-tool brands
How each brand is measured
Brandwave collects information about searches that people make online using Gerber’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gerber
1 branded search term
- gerber gear
Victorinox
1 branded search term
- victorinox multi
Put your own brand in this comparison
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