How popular isGerber in search?
In August 2026, there were an estimated 49.5K branded searches for Gerber worldwide which held steady over the last 11 months. Gerber holds 41.8% estimated Share of Search among baby food brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bellamy's Organic51.1%
Gerber41.8%
Only Organic3%
Plum Organics2%
Wattie's2%
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Which baby food brands compete with Gerber?
Share of Search by month for Bellamy's Organic, Gerber, Only Organic, Plum Organics, Wattie's. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellamy's Organic | Gerber | Only Organic | Plum Organics | Wattie's |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 37.2% | 2.2% | 2.2% | 2.7% |
| Nov 2025 | 51.7% | 42.2% | 2% | 2% | 2% |
| Dec 2025 | 42.7% | 52.2% | 1.7% | 1.7% | 1.7% |
| Jan 2026 | 56.2% | 37.6% | 1.8% | 2.2% | 2.2% |
| Feb 2026 | 55.7% | 37.3% | 2.2% | 2.2% | 2.7% |
| Mar 2026 | 55.4% | 30.3% | 1.5% | 1.8% | 11.1% |
| Apr 2026 | 55.9% | 37.4% | 1.8% | 2.2% | 2.7% |
| May 2026 | 56.2% | 37.6% | 2.2% | 1.8% | 2.2% |
| Jun 2026 | 51.4% | 42.1% | 2% | 2% | 2.5% |
| Jul 2026 | 51.4% | 42.1% | 2.5% | 2% | 2% |
| Aug 2026 | 51.1% | 41.8% | 3% | 2% | 2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.1% | 60.5K | 0% | -0.3 points | |
| 2, held 2nd | 41.8% | 49.5K | 0% | -0.2 points | |
| 3, held 3rd | 3% | 3.6K | +24.1% | +0.6 points | |
| 4, held 4th | 2% | 2.4K | 0% | 0 points | |
| 5, held 5th | 2% | 2.4K | 0% | 0 points |
51.1%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.
Gerber41.8%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
3%
Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.6 points.
2%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Wattie's2%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Gerber and its closest rivals
How has branded search demand for Gerber changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gerber worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among baby food brands worldwide increased from 37.2% to 41.8%.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among baby food brands worldwide peaked at 52.2% in December 2025 and was lowest at 30.3% in March 2026.
How did search popularity change for baby food brands worldwide in August 2026?
4 changes
In August 2026, Only Organic gained estimated Share of Search among baby food brands worldwide, from 2.5% to 3%.
Estimated monthly branded searches for Wattie's worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
Estimated monthly branded searches for Bellamy's Organic worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Estimated monthly branded searches for Plum Organics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Gerber compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pocket knife brands | 5th of 5 | 4.5% | Show ranking |
| Multitool brands | 4th of 5 | 4.9% | Show ranking |
| Baby food brands | 2nd of 5 | 41.8% | Shown above |
How is Gerber measured?
Brandwave collects information about searches that people make online using Gerber’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gerber gear
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Is Gerber your brand?
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