Brandwave

How popular isFedEx?

In September 2026, people searched for FedEx by name about 7.5 million times worldwide, an 18.2% decrease from the previous year. These searches made up 21.4% of all global parcel collection brand searches, placing FedEx fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about parcel collection brands, FedEx appeared in three of the five answers and was the joint second most recommended of the five.

Search and AI answers in September 2026

FedEx is the fourth most searched of 5 competitors and the joint second most recommended in AI answers.

  1. DHLShare of searches 26.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. UPSShare of searches 26.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. USPSShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. FedExShare of searches 21.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. DPDShare of searches 0.01%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top parcel collection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FedEx was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. FedEx is the joint second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPS1st
  2. USPS2nd
  3. FedEx2nd
  4. DHL4th
  5. DPD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UPS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USPS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DHL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FedEx3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DPD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parcel collection brands

5 answers

  • Asked ChatGPT

    “Which parcel collection brand should I buy?”

    1. 1UPS

  • Asked ChatGPT

    “What are the best parcel collection brands?”

    1. 1UPS
    2. 2FedEx
    3. 3USPS
    4. 4DHL

  • Asked ChatGPT

    “What's the best parcel collection brand for sending parcels?”

    1. 1USPS
    2. 2UPS

  • Searched Google, AI Overview

    “parcel pickup service”

    1. 1USPS
    2. 2UPS
    3. 3FedEx
    4. 4DHL

  • Searched Google, AI Overview

    “parcel delivery company”

    1. 1UPS
    2. 2FedEx
    3. 3USPS
    4. 4DHL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which parcel collection brands compete with FedEx?

FedEx against parcel collection brands worldwide, by month

Share of searches by month for DHL, UPS, USPS, FedEx. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLUPSUSPSFedExDPD
Oct 202526.2%26.2%26.2%21.5%0.01%
Nov 202527.4%27.4%22.6%22.6%0.01%
Dec 202527.5%22.5%27.5%22.5%0.01%
Jan 202626.2%26.2%26.2%21.5%0.01%
Feb 202626.2%26.2%26.2%21.4%0.01%
Mar 202627.4%22.6%27.4%22.6%0.01%
Apr 202626.2%26.2%26.2%21.4%0.02%
May 202626.2%26.2%26.2%21.4%0.02%
Jun 202626.2%26.2%26.2%21.4%0.01%
Jul 202626.2%26.2%26.2%21.4%0.01%
Aug 202626.2%26.2%26.2%21.4%0.01%
Sep 202626.2%26.2%26.2%21.4%0.01%

  1. 1.DHL

    26.2%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.UPS

    26.2%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.USPS

    26.2%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.FedEx

    21.4%

    Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.DPD

    0.01%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between FedEx and its closest rivals

Every comparison with FedEx

15 comparisons

How has branded search demand for FedEx changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FedEx worldwide fell from 9.1M to 7.5M.
  • Across the 12 months ending September 2026, FedEx’s share of searches among parcel collection brands worldwide peaked at 22.6% in November 2025 and was lowest at 21.4% in April 2026.

How did search popularity change for parcel collection brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for FedEx worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026.

  2. Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

  3. Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

  4. Estimated monthly branded searches for USPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

How are FedEx’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using FedEx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fedex

Do you work for FedEx? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does FedEx compete?

FedEx is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Courier services4th of 719.2%Show ranking
Parcel collection brands4th of 521.4%Shown above
Freight and logistics companies3rd of 828.2%Show ranking
Customs brokers2nd of 544%Show ranking
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Is FedEx your brand?

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