Brandwave

How popular isUSPS in search?

In September 2026, people searched for USPS by name about 9.1 million times worldwide, a 17.7% decrease from the previous year. These searches made up 26.2% of all global parcel collection brand searches, placing USPS third out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. DHL26.2%
  2. UPS26.2%
  3. USPS26.2%
  4. FedEx21.4%
  5. DPD0.01%
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Which parcel collection brands compete with USPS?

USPS against parcel collection brands worldwide, by month

Share of searches by month for DHL, UPS, USPS, FedEx. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLUPSUSPSFedExDPD
Oct 202526.2%26.2%26.2%21.5%0.01%
Nov 202527.4%27.4%22.6%22.6%0.01%
Dec 202527.5%22.5%27.5%22.5%0.01%
Jan 202626.2%26.2%26.2%21.5%0.01%
Feb 202626.2%26.2%26.2%21.4%0.01%
Mar 202627.4%22.6%27.4%22.6%0.01%
Apr 202626.2%26.2%26.2%21.4%0.02%
May 202626.2%26.2%26.2%21.4%0.02%
Jun 202626.2%26.2%26.2%21.4%0.01%
Jul 202626.2%26.2%26.2%21.4%0.01%
Aug 202626.2%26.2%26.2%21.4%0.01%
Sep 202626.2%26.2%26.2%21.4%0.01%

  1. 1.DHL

    26.2%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.UPS

    26.2%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.USPS

    26.2%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.FedEx

    21.4%

    Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.DPD

    0.01%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between USPS and its closest rivals

Every comparison with USPS

7 comparisons

How has branded search demand for USPS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for USPS worldwide fell from 11.1M to 9.1M.
  • Across the 12 months ending September 2026, USPS’s share of searches among parcel collection brands worldwide peaked at 27.5% in December 2025 and was lowest at 22.6% in November 2025.

How did search popularity change for parcel collection brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for FedEx worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026.

  2. Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

  3. Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

  4. Estimated monthly branded searches for USPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

How are USPS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using USPS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

Where does USPS compete?

USPS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Courier services3rd of 723.4%Show ranking
Parcel collection brands3rd of 526.2%Shown above
Creator with pink hair and a pink jacket

Is USPS your brand?

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