Brandwave

UPS vs USPS:Which is more popular?

In September 2026, UPS and USPS were level in searches among parcel collection brands worldwide, with an estimated 9.1M branded searches each, at 26.2% of the total each. When we asked ChatGPT and Google AI Overviews about parcel collection brands, UPS appeared in all five answers and USPS in four. UPS was mentioned before USPS in two out of three answers.

Among parcel collection brands worldwide in September 2026

Who do people search for more?

UPS and USPS are searched for about as often as each other.

UPS 9.1M searchesUSPS 9.1M searches

Who does AI mention more?

UPS, mentioned in every answer we collected

UPS in 5 of 5USPS in 4 of 5

Who does AI recommend more?

UPS, named ahead of USPS in 2 of 3 answers

UPS first in 2USPS first in 1

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Top parcel collection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UPS appeared in all five answers. USPS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. UPS was listed before USPS in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPS1st
  2. USPS2nd
  3. FedEx2nd
  4. DHL4th
  5. DPD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UPS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USPS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DHL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FedEx3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DPD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parcel collection brands

5 answers

  • Asked ChatGPT

    “Which parcel collection brand should I buy?”

    1. 1UPS

  • Asked ChatGPT

    “What are the best parcel collection brands?”

    1. 1UPS
    2. 2FedEx
    3. 3USPS
    4. 4DHL

  • Asked ChatGPT

    “What's the best parcel collection brand for sending parcels?”

    1. 1USPS
    2. 2UPS

  • Searched Google, AI Overview

    “parcel pickup service”

    1. 1USPS
    2. 2UPS
    3. 3FedEx
    4. 4DHL

  • Searched Google, AI Overview

    “parcel delivery company”

    1. 1UPS
    2. 2FedEx
    3. 3USPS
    4. 4DHL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is UPS or USPS more popular in search?

This chart shows how often people search Google for UPS and USPS by name. Each line represents a brand's share of searches for all five parcel collection brands we track, month by month, from English-language searches worldwide.

UPS and USPS among parcel collection brands worldwide, by month

Share of searches by month for UPS, USPS. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLUPSUSPSFedExDPD
Oct 202526.2%26.2%26.2%21.5%0.01%
Nov 202527.4%27.4%22.6%22.6%0.01%
Dec 202527.5%22.5%27.5%22.5%0.01%
Jan 202626.2%26.2%26.2%21.5%0.01%
Feb 202626.2%26.2%26.2%21.4%0.01%
Mar 202627.4%22.6%27.4%22.6%0.01%
Apr 202626.2%26.2%26.2%21.4%0.02%
May 202626.2%26.2%26.2%21.4%0.02%
Jun 202626.2%26.2%26.2%21.4%0.01%
Jul 202626.2%26.2%26.2%21.4%0.01%
Aug 202626.2%26.2%26.2%21.4%0.01%
Sep 202626.2%26.2%26.2%21.4%0.01%

How has the UPS and USPS comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: USPS took it in December 2025.
  • Across the 12 months ending September 2026, UPS’s share of searches among parcel collection brands worldwide held steady at 26.2%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
  • Across the 12 months ending September 2026, USPS’s share of searches among parcel collection brands worldwide held steady at 26.2%, and its estimated monthly branded searches moved from 11.1M to 9.1M.

How did search popularity change for parcel collection brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

  2. Estimated monthly branded searches for USPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using UPS’s and USPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

UPS

1 branded search term

  • ups

USPS

1 branded search term

  • usps

How the Brand Demand Index is measured

Other head-to-heads among parcel collection brands

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