Brandwave

How popular isUSPS?

In September 2026, people searched for USPS by name about 9.1 million times worldwide, a 17.7% decrease from the previous year. These searches made up 23.4% of all global courier service searches, placing USPS third out of seven services. When we asked both ChatGPT and Google AI Overviews about courier services, USPS appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

USPS is the third most searched of 7 competitors and the second most recommended in AI answers.

  1. DHLShare of searches 23.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. UPSShare of searches 23.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. USPSShare of searches 23.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. FedExShare of searches 19.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  5. HermèsShare of searches 10.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top courier services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, USPS appeared in all four answers. USPS is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPS1st
  2. USPS2nd
  3. FedEx3rd
  4. DHL4th
  5. Hermès–
  6. Evri–
  7. Yodel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UPS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • USPS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FedEx4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DHL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hermès0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Evri0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yodel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about courier services

4 answers

  • Asked ChatGPT

    “Which courier service should I use?”

    1. 1USPS
    2. 2UPS
    3. 3FedEx
    4. 4DHL

  • Asked ChatGPT

    “What are the best courier services?”

    1. 1UPS
    2. 2FedEx
    3. 3USPS
    4. 4DHL

  • Asked ChatGPT

    “What's the best courier service for sending parcels?”

    1. 1USPS
    2. 2UPS
    3. 3FedEx

  • Searched Google, AI Overview

    “courier services”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “international courier services”

    1. 1DHL
    2. 2FedEx
    3. 3UPS
    4. 4USPS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which courier services compete with USPS?

USPS against courier services worldwide, by month

Share of searches by month for DHL, UPS, USPS, FedEx, Hermès. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLUPSUSPSFedExHermèsEvriYodel
Oct 202523.4%23.4%23.4%19.3%10.5%<0.01%0.02%
Nov 202524.4%24.4%20.1%20.1%11%<0.01%0.02%
Dec 202524.5%20%24.5%20%11%<0.01%0.02%
Jan 202623.4%23.4%23.4%19.3%10.5%<0.01%0.01%
Feb 202623.4%23.4%23.4%19.2%10.5%<0.01%0.01%
Mar 202624.4%20.1%24.4%20.1%11%<0.01%0.01%
Apr 202622.9%22.9%22.9%18.7%12.5%<0.01%0.02%
May 202622.9%22.9%22.9%18.7%12.5%<0.01%0.02%
Jun 202622.9%22.9%22.9%18.7%12.5%<0.01%0.01%
Jul 202622.9%22.9%22.9%18.7%12.5%<0.01%<0.01%
Aug 202622.9%22.9%22.9%18.7%12.5%<0.01%<0.01%
Sep 202623.4%23.4%23.4%19.2%10.5%<0.01%<0.01%

  1. 1.DHL

    23.4%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.UPS

    23.4%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.USPS

    23.4%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.FedEx

    19.2%

    Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Hermès

    10.5%

    Held 5th. 4.1M estimated branded searches, -18.2% vs prior month. Share -2 points.

  6. 6.Evri

    <0.01%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Yodel

    <0.01%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between USPS and its closest rivals

Every comparison with USPS

7 comparisons

How has branded search demand for USPS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for USPS worldwide fell from 11.1M to 9.1M.
  • Across the 12 months ending September 2026, USPS’s share of searches among courier services worldwide peaked at 24.5% in December 2025 and was lowest at 20.1% in November 2025.

How did search popularity change for courier services worldwide in September 2026?

6 changes

  1. In September 2026, DHL gained share of searches among courier services worldwide, from 22.9% to 23.4%.

  2. In September 2026, UPS gained share of searches among courier services worldwide, from 22.9% to 23.4%.

  3. In September 2026, USPS gained share of searches among courier services worldwide, from 22.9% to 23.4%.

  4. In September 2026, Hermès lost share of searches among courier services worldwide, from 12.5% to 10.5%.

  5. Estimated monthly branded searches for Yodel worldwide fell 75.8% over 12 measured months, from 9.9K to 2.4K in September 2026.

  6. Estimated monthly branded searches for Evri worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are USPS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using USPS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • usps

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How the Brand Demand Index is measured

Where does USPS compete?

USPS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Courier services3rd of 723.4%Shown above
Parcel collection brands3rd of 526.2%Show ranking
Creator with pink hair and a pink jacket

Is USPS your brand?

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