How popular isEnterprise Rent-A-Car in search?
In September 2026, people searched for Enterprise Rent-A-Car by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 27.2% of all global car sharing brand searches, placing Enterprise Rent-A-Car second out of six brands. These are worldwide searches for English-language branded terms.
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Which car sharing brands compete with Enterprise Rent-A-Car?
Share of searches by month for Sixt, Enterprise Rent-A-Car, Turo, Zipcar, Bolt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sixt | Enterprise Rent-A-Car | Turo | Zipcar | Bolt | Free2Move |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.5% | 24.2% | 6% | 3% | 0.98% |
| Nov 2025 | 38.4% | 31.2% | 21.1% | 5.1% | 3.1% | 1% |
| Dec 2025 | 34.8% | 34.8% | 19.1% | 7% | 3.4% | 0.94% |
| Jan 2026 | 37.8% | 25.2% | 25.2% | 7.6% | 3.1% | 1% |
| Feb 2026 | 38.5% | 25.6% | 25.6% | 6.3% | 3.1% | 0.85% |
| Mar 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| Apr 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| May 2026 | 39.2% | 26.1% | 26.1% | 5.3% | 2.2% | 1.1% |
| Jun 2026 | 39.3% | 26.2% | 26.2% | 5.3% | 2.3% | 0.87% |
| Jul 2026 | 41.8% | 28% | 22.7% | 4.6% | 2% | 0.92% |
| Aug 2026 | 36.6% | 30% | 24.4% | 4.9% | 3.1% | 0.99% |
| Sep 2026 | 40.8% | 27.2% | 22.3% | 5.5% | 3.3% | 0.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 1.8M | 0% | +4.2 points | |
| 2, held 2nd | 27.2% | 1.2M | -18.7% | -2.8 points | |
| 3, held 3rd | 22.3% | 1M | -18% | -2.1 points | |
| 4, held 4th | 5.5% | 246K | 0% | +0.6 points | |
| 5, held 5th | 3.3% | 150K | -2.2% | +0.3 points | |
| 6, held 6th | 0.9% | 40.5K | -18.2% | -0.1 points |
1.
Sixt40.8%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.2 points.
27.2%
Held 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -2.8 points.
3.
Turo22.3%
Held 3rd. 1M estimated branded searches, -18% vs prior month. Share -2.1 points.
4.
Zipcar5.5%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Bolt3.3%
Held 5th. 150K estimated branded searches, -2.2% vs prior month. Share +0.3 points.
0.9%
Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Enterprise Rent-A-Car and its closest rivals
Enterprise Rent-A-Car vs Sixt: compare search popularity- Enterprise Rent-A-Car vs Turo: compare search popularity
- Enterprise Rent-A-Car vs Zipcar: compare search popularity
- Enterprise Rent-A-Car vs Bolt: compare search popularity
Enterprise Rent-A-Car vs Free2Move: compare search popularity- Compare Enterprise Rent-A-Car with any brand
Every comparison with Enterprise Rent-A-Car
11 comparisons
- Avis vs Enterprise Rent-A-Car
- Budget vs Enterprise Rent-A-Car
- Enterprise Rent-A-Car vs Europcar
- Enterprise Rent-A-Car vs Hertz
- Enterprise Rent-A-Car vs Sixt
- Enterprise Rent-A-Car vs National Car Rental
- Enterprise Rent-A-Car vs Turo
- Enterprise Rent-A-Car vs Zipcar
- Enterprise Rent-A-Car vs Thrifty
- Bolt vs Enterprise Rent-A-Car
- Enterprise Rent-A-Car vs Free2Move
How has branded search demand for Enterprise Rent-A-Car changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Enterprise Rent-A-Car worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car sharing brands worldwide decreased from 29.5% to 27.2%.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car sharing brands worldwide peaked at 34.8% in December 2025 and was lowest at 25.2% in January 2026.
How did search popularity change for car sharing brands worldwide in September 2026?
5 changes
In September 2026, Sixt gained share of searches among car sharing brands worldwide, from 36.6% to 40.8%.
In September 2026, Zipcar gained share of searches among car sharing brands worldwide, from 4.9% to 5.5%.
In September 2026, Enterprise Rent-A-Car lost share of searches among car sharing brands worldwide, from 30% to 27.2%.
In September 2026, Turo lost share of searches among car sharing brands worldwide, from 24.4% to 22.3%.
Estimated monthly branded searches for Bolt worldwide rose 20% over 12 measured months, from 125K to 150K in September 2026.
How are Enterprise Rent-A-Car’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- enterprise car rental
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Where does Enterprise Rent-A-Car compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Rental car companies | 6th of 9 | 9.9% | Show ranking |
| Car sharing brands | 2nd of 6 | 27.2% | Shown above |
Is Enterprise Rent-A-Car your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.