Brandwave

How popular isSixt in search?

In September 2026, there were an estimated 1.8M branded searches for Sixt worldwide which is up 22% over the last 12 months. Sixt holds 64.7% estimated Share of Search among car sharing brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sixt64.7%
  2. Turo35.3%
  3. Bolt0.01%
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Which car sharing brands compete with Sixt?

Sixt against car sharing brands worldwide, by month

Share of Search by month for Sixt, Turo. The figures are in the table below the chart.

View monthly share of search table
MonthSixtTuroBolt
Oct 202560%40%0.02%
Nov 202564.6%35.4%0.01%
Dec 202564.6%35.4%0.01%
Jan 202660%40%0.01%
Feb 202660%40%0.01%
Mar 202660%40%0.01%
Apr 202660%40%0.01%
May 202660%40%0.01%
Jun 202660%40%0.01%
Jul 202664.7%35.3%0.01%
Aug 202660%40%0.02%
Sep 202664.7%35.3%0.01%

  1. 1.Sixt

    64.7%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.Turo

    35.3%

    Held 2nd. 1M estimated branded searches, -18% vs prior month. Share -4.7 points.

  3. 3.Bolt

    0.01%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Sixt and its closest rivals

Every comparison with Sixt

How has branded search demand for Sixt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sixt worldwide rose from 1.5M to 1.8M.
  • Across the 12 months ending September 2026, Sixt’s estimated Share of Search among car sharing brands worldwide increased from 60% to 64.7%.
  • Across the 12 months ending September 2026, Sixt’s estimated Share of Search among car sharing brands worldwide peaked at 64.7% in July 2026 and was lowest at 60% in August 2026.

How did search popularity change for car sharing brands worldwide in September 2026?

  1. In September 2026, Sixt gained estimated Share of Search among car sharing brands worldwide, from 60% to 64.7%.

  2. In September 2026, Turo lost estimated Share of Search among car sharing brands worldwide, from 40% to 35.3%.

Where does Sixt compete?

Sixt is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car rental brands3rd of 717.7%Show ranking
Car rental companies3rd of 522.5%Show ranking
Car sharing brands1st of 364.7%Shown above

How is Sixt measured?

Brandwave collects information about searches that people make online using Sixt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sixt

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How the Brand Demand Index is measured

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