Brandwave

How popular isHertz in search?

In September 2026, there were an estimated 2.2M branded searches for Hertz worldwide which is down 18.2% over the last 12 months. Hertz holds 26.4% estimated Share of Search among rental car companies worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hertz26.4%
  2. Avis21.6%
  3. Budget17.7%
  4. Europcar17.7%
  5. Enterprise Rent-A-Car14.4%
  6. Thrifty2.4%
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Which rental car companies compete with Hertz?

Hertz against rental car companies worldwide, by month

Share of Search by month for Hertz, Avis, Budget, Europcar, Enterprise Rent-A-Car, Thrifty. The figures are in the table below the chart.

View monthly share of search table
MonthHertzAvisBudgetEuropcarEnterprise Rent-A-CarThrifty
Oct 202528%22.9%18.7%15.3%12.5%2.5%
Nov 202531.5%21%17.2%14%14%2.3%
Dec 202530.5%20.4%16.7%13.6%16.7%2.2%
Jan 202629.7%24.3%16.3%16.3%10.8%2.7%
Feb 202632.1%21.4%17.6%14.3%11.7%2.9%
Mar 202630.6%25%16.7%13.7%11.2%2.8%
Apr 202627.9%22.8%18.6%15.3%12.4%3.1%
May 202628%22.9%18.7%15.3%12.5%2.5%
Jun 202627.1%22.2%18.1%18.1%12.1%2.4%
Jul 202626.4%21.6%17.6%17.6%14.4%2.4%
Aug 202626.4%21.6%17.6%17.6%14.4%2.4%
Sep 202626.4%21.6%17.7%17.7%14.4%2.4%

  1. 1.Hertz

    26.4%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Avis

    21.6%

    Held 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share 0 points.

  3. 3.Budget

    17.7%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share 0 points.

  4. 4.Europcar

    17.7%

    Held 4th. 1.5M estimated branded searches, -18% vs prior month. Share 0 points.

  5. 5.Enterprise Rent-A-Car

    14.4%

    Held 5th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.1 points.

  6. 6.Thrifty

    2.4%

    Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.

Compare search popularity between Hertz and its closest rivals

Every comparison with Hertz

How has branded search demand for Hertz changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hertz worldwide fell from 2.7M to 2.2M.
  • Across the 12 months ending September 2026, Hertz’s estimated Share of Search among rental car companies worldwide decreased from 28% to 26.4%.
  • Across the 12 months ending September 2026, Hertz’s estimated Share of Search among rental car companies worldwide peaked at 32.1% in February 2026 and was lowest at 26.4% in September 2026.

How did search popularity change for rental car companies worldwide in September 2026?

  1. Estimated monthly branded searches for Avis worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  2. Estimated monthly branded searches for Thrifty worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  3. Estimated monthly branded searches for Hertz worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

  4. Estimated monthly branded searches for Budget worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

Where does Hertz compete?

Hertz is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car rental brands1st of 721.7%Show ranking
Rental car companies1st of 626.4%Shown above
Car rental companies1st of 527.6%Show ranking

How is Hertz measured?

Brandwave collects information about searches that people make online using Hertz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hertz

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How the Brand Demand Index is measured

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