Brandwave

Rental car companies:Which are searched most?

In September 2026, Hertz was the most searched among rental car companies worldwide, with an estimated 2.2M branded searches and 26.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hertz26.4%
  2. Avis21.6%
  3. Budget17.7%
  4. Europcar17.7%
  5. Enterprise Rent-A-Car14.4%
  6. Thrifty2.4%

Follow rental car companies and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the rental car companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rental car companies worldwide, by month

Share of Search by month for Hertz, Avis, Budget, Europcar, Enterprise Rent-A-Car, Thrifty. The figures are in the table below the chart.

View monthly share of search table
MonthHertzAvisBudgetEuropcarEnterprise Rent-A-CarThrifty
Oct 202528%22.9%18.7%15.3%12.5%2.5%
Nov 202531.5%21%17.2%14%14%2.3%
Dec 202530.5%20.4%16.7%13.6%16.7%2.2%
Jan 202629.7%24.3%16.3%16.3%10.8%2.7%
Feb 202632.1%21.4%17.6%14.3%11.7%2.9%
Mar 202630.6%25%16.7%13.7%11.2%2.8%
Apr 202627.9%22.8%18.6%15.3%12.4%3.1%
May 202628%22.9%18.7%15.3%12.5%2.5%
Jun 202627.1%22.2%18.1%18.1%12.1%2.4%
Jul 202626.4%21.6%17.6%17.6%14.4%2.4%
Aug 202626.4%21.6%17.6%17.6%14.4%2.4%
Sep 202626.4%21.6%17.7%17.7%14.4%2.4%

This month’s ranking, September 2026

  1. 1.Hertz

    26.4%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Avis

    21.6%

    Held 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share 0 points.

  3. 3.Budget

    17.7%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share 0 points.

  4. 4.Europcar

    17.7%

    Held 4th. 1.5M estimated branded searches, -18% vs prior month. Share 0 points.

  5. 5.Enterprise Rent-A-Car

    14.4%

    Held 5th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.1 points.

  6. 6.Thrifty

    2.4%

    Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among rental car companies worldwide?

In September 2026, Hertz was the most searched among rental car companies worldwide, with an estimated 2.2M branded searches and 26.4% estimated Share of Search within this set. Avis is in 2nd place, 4.8 percentage points behind at 21.6% Share of Search.

Global rental car companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hertz28% → 26.4%32.1%Feb 202626.4%Sep 20261st
Avis22.9% → 21.6%25%Mar 202620.4%Dec 20252nd
Budget18.7% → 17.7%18.7%Oct 202516.3%Jan 20263rd
Europcar15.3% → 17.7%18.1%Jun 202613.6%Dec 20254th
Enterprise Rent-A-Car12.5% → 14.4%16.7%Dec 202510.8%Jan 20265th
Thrifty2.5% → 2.4%3.1%Apr 20262.2%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Hertz’s estimated Share of Search among rental car companies worldwide decreased from 28% to 26.4%.
  • Across the 12 months ending September 2026, Avis’ estimated Share of Search among rental car companies worldwide decreased from 22.9% to 21.6%.
  • Across the 12 months ending September 2026, Budget’s estimated Share of Search among rental car companies worldwide decreased from 18.7% to 17.7%.
  • Across the 12 months ending September 2026, Europcar’s estimated Share of Search among rental car companies worldwide increased from 15.3% to 17.7%.
  • Across the 12 months ending September 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies worldwide increased from 12.5% to 14.4%.
  • Across the 12 months ending September 2026, Hertz’s estimated Share of Search among rental car companies worldwide peaked at 32.1% in February 2026 and was lowest at 26.4% in September 2026.
  • Across the 12 months ending September 2026, Avis’ estimated Share of Search among rental car companies worldwide peaked at 25% in March 2026 and was lowest at 20.4% in December 2025.
  • Across the 12 months ending September 2026, Budget’s estimated Share of Search among rental car companies worldwide peaked at 18.7% in October 2025 and was lowest at 16.3% in January 2026.
  • Across the 12 months ending September 2026, Europcar’s estimated Share of Search among rental car companies worldwide peaked at 18.1% in June 2026 and was lowest at 13.6% in December 2025.
  • Across the 12 months ending September 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies worldwide peaked at 16.7% in December 2025 and was lowest at 10.8% in January 2026.
  • Across the 12 months ending September 2026, Thrifty held steady: its estimated Share of Search among rental car companies worldwide moved less than 0.5 percentage points.

How did search popularity change for rental car companies worldwide in September 2026?

  1. Estimated monthly branded searches for Avis worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  2. Estimated monthly branded searches for Thrifty worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  3. Estimated monthly branded searches for Hertz worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

  4. Estimated monthly branded searches for Budget worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free