How popular isEnterprise Rent-A-Car in search?
In September 2026, there were an estimated 1.2M branded searches for Enterprise Rent-A-Car worldwide which held steady over the last 12 months. Enterprise Rent-A-Car holds 14.4% estimated Share of Search among rental car companies worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rental car companies compete with Enterprise Rent-A-Car?
Share of Search by month for Hertz, Avis, Budget, Europcar, Enterprise Rent-A-Car, Thrifty. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Budget | Europcar | Enterprise Rent-A-Car | Thrifty |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Nov 2025 | 31.5% | 21% | 17.2% | 14% | 14% | 2.3% |
| Dec 2025 | 30.5% | 20.4% | 16.7% | 13.6% | 16.7% | 2.2% |
| Jan 2026 | 29.7% | 24.3% | 16.3% | 16.3% | 10.8% | 2.7% |
| Feb 2026 | 32.1% | 21.4% | 17.6% | 14.3% | 11.7% | 2.9% |
| Mar 2026 | 30.6% | 25% | 16.7% | 13.7% | 11.2% | 2.8% |
| Apr 2026 | 27.9% | 22.8% | 18.6% | 15.3% | 12.4% | 3.1% |
| May 2026 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Jun 2026 | 27.1% | 22.2% | 18.1% | 18.1% | 12.1% | 2.4% |
| Jul 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Aug 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Sep 2026 | 26.4% | 21.6% | 17.7% | 17.7% | 14.4% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.4% | 2.2M | -18.2% | 0 points | |
| 2, held 2nd | 21.6% | 1.8M | -18.3% | 0 points | |
| 3, held 3rd | 17.7% | 1.5M | -18% | 0 points | |
| 4, held 4th | 17.7% | 1.5M | -18% | 0 points | |
| 5, held 5th | 14.4% | 1.2M | -18.7% | -0.1 points | |
| 6, held 6th | 2.4% | 201K | -18.3% | 0 points |
1.
Hertz26.4%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share 0 points.
2.
Avis21.6%
Held 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share 0 points.
3.
Budget17.7%
Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share 0 points.
4.
Europcar17.7%
Held 4th. 1.5M estimated branded searches, -18% vs prior month. Share 0 points.
14.4%
Held 5th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.1 points.
6.
Thrifty2.4%
Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.
Compare search popularity between Enterprise Rent-A-Car and its closest rivals
Enterprise Rent-A-Car vs Hertz: compare search popularity- Enterprise Rent-A-Car vs Avis: compare search popularity
- Enterprise Rent-A-Car vs Budget: compare search popularity
- Enterprise Rent-A-Car vs Europcar: compare search popularity
- Enterprise Rent-A-Car vs Thrifty: compare search popularity
- Compare Enterprise Rent-A-Car with any brand
Every comparison with Enterprise Rent-A-Car
7 comparisons
How has branded search demand for Enterprise Rent-A-Car changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Enterprise Rent-A-Car worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies worldwide increased from 12.5% to 14.4%.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies worldwide peaked at 16.7% in December 2025 and was lowest at 10.8% in January 2026.
How did search popularity change for rental car companies worldwide in September 2026?
4 changes
Estimated monthly branded searches for Avis worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Thrifty worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Estimated monthly branded searches for Hertz worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
Estimated monthly branded searches for Budget worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
Where does Enterprise Rent-A-Car compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car rental brands | 6th of 7 | 11.8% | Show ranking |
| Rental car companies | 5th of 6 | 14.4% | Shown above |
| Car rental companies | 4th of 5 | 15% | Show ranking |
How is Enterprise Rent-A-Car measured?
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- enterprise car rental
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