Enterprise Rent-A-Car vs Europcar:Which is more popular by branded search?
In August 2026, Europcar had more branded searches than Enterprise Rent-A-Car among car rental brands worldwide. Europcar was estimated to have 1.8M branded searches compared to Enterprise Rent-A-Car’s 1.5M, and held an 18% Share of Search versus Enterprise Rent-A-Car’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Enterprise Rent-A-Car or Europcar?
Compare the car rental brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Europcar, Enterprise Rent-A-Car. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Europcar | Sixt | Enterprise Rent-A-Car | Thrifty | Budget |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 24.3% | 16.3% | 16.3% | 13.3% | 0.02% | <0.01% |
| Nov 2025 | 32.2% | 21.5% | 14.3% | 17.6% | 14.3% | 0.02% | 0.01% |
| Dec 2025 | 31.2% | 20.8% | 13.9% | 17.1% | 17.1% | 0.01% | <0.01% |
| Jan 2026 | 30.5% | 24.9% | 16.7% | 16.7% | 11.1% | 0.02% | <0.01% |
| Feb 2026 | 33% | 22.1% | 14.7% | 18.1% | 12.1% | 0.01% | 0.01% |
| Mar 2026 | 31.5% | 25.7% | 14.1% | 17.2% | 11.5% | 0.01% | <0.01% |
| Apr 2026 | 28.7% | 23.5% | 15.7% | 19.2% | 12.8% | 0.01% | <0.01% |
| May 2026 | 28.7% | 23.5% | 15.7% | 19.2% | 12.8% | 0.01% | 0.04% |
| Jun 2026 | 27.8% | 22.7% | 18.6% | 18.6% | 12.4% | 0.01% | <0.01% |
| Jul 2026 | 26% | 21.2% | 17.3% | 21.2% | 14.2% | 0.01% | <0.01% |
| Aug 2026 | 27% | 22.1% | 18% | 18% | 14.8% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Enterprise Rent-A-Car and Europcar comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Enterprise Rent-A-Car took it in December 2025, Europcar took it in January 2026.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental brands worldwide moved from 13.3% to 14.8%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Europcar’s estimated Share of Search among car rental brands worldwide moved from 16.3% to 18%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
How did search popularity change for car rental brands worldwide in August 2026?
2 changes
In August 2026, Europcar overtook Sixt to rank 3rd among car rental brands worldwide, at 18%.
In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental brands worldwide, from 14.2% to 14.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Europcar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Rent-A-Car
1 branded search term
- enterprise car rental
Europcar
1 branded search term
- europcar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.