Avis vs Enterprise Rent-A-Car:Which is more popular by branded search?
In August 2026, Avis had more branded searches than Enterprise Rent-A-Car among car rental brands worldwide. Avis was estimated to have 2.2M branded searches compared to Enterprise Rent-A-Car’s 1.5M, and held a 22.1% Share of Search versus Enterprise Rent-A-Car’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avis or Enterprise Rent-A-Car?
Compare the car rental brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avis, Enterprise Rent-A-Car. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Europcar | Sixt | Enterprise Rent-A-Car | Thrifty | Budget |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 24.3% | 16.3% | 16.3% | 13.3% | 0.02% | <0.01% |
| Nov 2025 | 32.2% | 21.5% | 14.3% | 17.6% | 14.3% | 0.02% | 0.01% |
| Dec 2025 | 31.2% | 20.8% | 13.9% | 17.1% | 17.1% | 0.01% | <0.01% |
| Jan 2026 | 30.5% | 24.9% | 16.7% | 16.7% | 11.1% | 0.02% | <0.01% |
| Feb 2026 | 33% | 22.1% | 14.7% | 18.1% | 12.1% | 0.01% | 0.01% |
| Mar 2026 | 31.5% | 25.7% | 14.1% | 17.2% | 11.5% | 0.01% | <0.01% |
| Apr 2026 | 28.7% | 23.5% | 15.7% | 19.2% | 12.8% | 0.01% | <0.01% |
| May 2026 | 28.7% | 23.5% | 15.7% | 19.2% | 12.8% | 0.01% | 0.04% |
| Jun 2026 | 27.8% | 22.7% | 18.6% | 18.6% | 12.4% | 0.01% | <0.01% |
| Jul 2026 | 26% | 21.2% | 17.3% | 21.2% | 14.2% | 0.01% | <0.01% |
| Aug 2026 | 27% | 22.1% | 18% | 18% | 14.8% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Avis and Enterprise Rent-A-Car comparison changed over the last 12 months?
3 findings
- Avis was ahead of Enterprise Rent-A-Car in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avis’ estimated Share of Search among car rental brands worldwide moved from 24.3% to 22.1%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental brands worldwide moved from 13.3% to 14.8%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
How did search popularity change for car rental brands worldwide in August 2026?
2 changes
In August 2026, Avis gained estimated Share of Search among car rental brands worldwide, from 21.2% to 22.1%.
In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental brands worldwide, from 14.2% to 14.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Avis’ and Enterprise Rent-A-Car’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avis
1 branded search term
- avis
Enterprise Rent-A-Car
1 branded search term
- enterprise car rental
Put your own brand in this comparison
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