Enterprise Rent-A-Car vs National Car Rental:Which is more popular?
In September 2026, Enterprise Rent-A-Car had more branded searches than National Car Rental among rental car companies worldwide. Enterprise Rent-A-Car had about 1.2 million branded searches, while National Car Rental had 1 million. Enterprise Rent-A-Car made up 9.9% of all rental car company searches we track, and National Car Rental accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about rental car companies, Enterprise Rent-A-Car and National Car Rental each appeared in four of the five answers. Enterprise Rent-A-Car was mentioned before National Car Rental in three out of four answers that named either.
Who do people search for more?
Enterprise Rent-A-Car, about 22% more searches than National Car Rental
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Enterprise Rent-A-Car, named ahead of National Car Rental in 3 of 4 answers
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Top rental car companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Enterprise Rent-A-Car and National Car Rental were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Enterprise Rent-A-Car was listed before National Car Rental in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Enterprise Rent-A-Car1st
Budget2nd
National Car Rental3rd
Hertz4th
Avis5th
Sixt6th
Europcar–
Turo–
Thrifty–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Budget5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Enterprise Rent-A-Car4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- National Car Rental4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hertz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sixt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Europcar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thrifty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rental car companies
5 answers
Asked ChatGPT
“Which rental car company should I book?”
Asked ChatGPT
“What are the best rental car companies?”
Asked ChatGPT
“What's the best rental car company for airport trip?”
Searched Google, AI Overview
“rental car companies”
Searched Google, AI Overview
“best car rental”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Enterprise Rent-A-Car or National Car Rental more popular in search?
This chart shows how often people search Google for Enterprise Rent-A-Car and National Car Rental by name. Each line represents a brand's share of searches for all nine rental car companies we track, month by month, from English-language searches worldwide.
Share of searches by month for Enterprise Rent-A-Car, National Car Rental. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hertz | Avis | Sixt | Budget | Europcar | Enterprise Rent-A-Car | National Car Rental | Turo | Thrifty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.6% | 16.9% | 11.3% | 13.8% | 11.3% | 9.2% | 7.5% | 7.5% | 1.9% |
| Nov 2025 | 23.1% | 15.4% | 12.7% | 12.7% | 10.3% | 10.3% | 6.9% | 6.9% | 1.7% |
| Dec 2025 | 22.6% | 15.1% | 12.4% | 12.4% | 10.1% | 12.4% | 6.8% | 6.8% | 1.7% |
| Jan 2026 | 21.8% | 17.9% | 12% | 12% | 12% | 8% | 6.6% | 8% | 2% |
| Feb 2026 | 22.8% | 15.2% | 12.5% | 12.5% | 10.1% | 8.3% | 8.3% | 8.3% | 2% |
| Mar 2026 | 22.3% | 18.3% | 12.2% | 12.2% | 10% | 8.1% | 6.7% | 8.1% | 2% |
| Apr 2026 | 19.7% | 16.1% | 13.2% | 13.2% | 10.8% | 8.8% | 7.2% | 8.8% | 2.2% |
| May 2026 | 19.5% | 15.9% | 13% | 13% | 10.7% | 8.7% | 8.7% | 8.7% | 1.8% |
| Jun 2026 | 19.1% | 15.6% | 12.7% | 12.7% | 12.7% | 8.5% | 8.5% | 8.5% | 1.7% |
| Jul 2026 | 18.5% | 15.1% | 15.1% | 12.3% | 12.3% | 10.1% | 6.7% | 8.2% | 1.7% |
| Aug 2026 | 19% | 15.5% | 12.7% | 12.7% | 12.7% | 10.4% | 6.9% | 8.5% | 1.7% |
| Sep 2026 | 18.2% | 14.9% | 14.9% | 12.2% | 12.2% | 9.9% | 8.1% | 8.1% | 1.6% |
How has the Enterprise Rent-A-Car and National Car Rental comparison changed over the last 12 months?
3 findings
- Enterprise Rent-A-Car was ahead of National Car Rental in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among rental car companies worldwide moved from 9.2% to 9.9%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, National Car Rental’s share of searches among rental car companies worldwide moved from 7.5% to 8.1%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for rental car companies worldwide in September 2026?
1 change
In September 2026, National Car Rental overtook Turo to rank 7th among rental car companies worldwide, with 8.1% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and National Car Rental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Rent-A-Car
1 branded search term
- enterprise car rental
National Car Rental
1 branded search term
- national car rental
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