Budget vs Hertz:Which is searched more?
In September 2026, Hertz had more branded searches than Budget among rental car companies worldwide. Hertz was estimated to have 2.2M branded searches compared to Budget’s 1.5M, and held a 26.4% Share of Search versus Budget’s 17.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Budget or Hertz?
Compare the rental car companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hertz, Budget. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Budget | Europcar | Enterprise Rent-A-Car | Thrifty |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Nov 2025 | 31.5% | 21% | 17.2% | 14% | 14% | 2.3% |
| Dec 2025 | 30.5% | 20.4% | 16.7% | 13.6% | 16.7% | 2.2% |
| Jan 2026 | 29.7% | 24.3% | 16.3% | 16.3% | 10.8% | 2.7% |
| Feb 2026 | 32.1% | 21.4% | 17.6% | 14.3% | 11.7% | 2.9% |
| Mar 2026 | 30.6% | 25% | 16.7% | 13.7% | 11.2% | 2.8% |
| Apr 2026 | 27.9% | 22.8% | 18.6% | 15.3% | 12.4% | 3.1% |
| May 2026 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Jun 2026 | 27.1% | 22.2% | 18.1% | 18.1% | 12.1% | 2.4% |
| Jul 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Aug 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Sep 2026 | 26.4% | 21.6% | 17.7% | 17.7% | 14.4% | 2.4% |
How has the Budget and Hertz comparison changed over the last 12 months?
3 findings
- Hertz was ahead of Budget in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Budget’s estimated Share of Search among rental car companies worldwide moved from 18.7% to 17.7%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Hertz’s estimated Share of Search among rental car companies worldwide moved from 28% to 26.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
How did search popularity change for rental car companies worldwide in September 2026?
2 changes
Other head-to-heads among rental car companies
How each brand is measured
Brandwave collects information about searches that people make online using Budget’s and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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