Brandwave

How popular isHertz in search?

In August 2026, there were an estimated 2.7M branded searches for Hertz worldwide which held steady over the last 11 months. Hertz holds 27% estimated Share of Search among car rental brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hertz27%
  2. Avis22.1%
  3. Europcar18%
  4. Sixt18%
  5. Enterprise Rent-A-Car14.8%
  6. Thrifty0.01%
  7. Budget<0.01%
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Where does Hertz compete?

Hertz is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car rental brands1st of 727%Shown below
Car rental companies1st of 528.8%Show ranking

Which car rental brands compete with Hertz?

Hertz against car rental brands worldwide, by month

Share of Search by month for Hertz, Avis, Europcar, Sixt, Enterprise Rent-A-Car. The figures are in the table below the chart.

View monthly share of search table
MonthHertzAvisEuropcarSixtEnterprise Rent-A-CarThriftyBudget
Oct 202529.8%24.3%16.3%16.3%13.3%0.02%<0.01%
Nov 202532.2%21.5%14.3%17.6%14.3%0.02%0.01%
Dec 202531.2%20.8%13.9%17.1%17.1%0.01%<0.01%
Jan 202630.5%24.9%16.7%16.7%11.1%0.02%<0.01%
Feb 202633%22.1%14.7%18.1%12.1%0.01%0.01%
Mar 202631.5%25.7%14.1%17.2%11.5%0.01%<0.01%
Apr 202628.7%23.5%15.7%19.2%12.8%0.01%<0.01%
May 202628.7%23.5%15.7%19.2%12.8%0.01%0.04%
Jun 202627.8%22.7%18.6%18.6%12.4%0.01%<0.01%
Jul 202626%21.2%17.3%21.2%14.2%0.01%<0.01%
Aug 202627%22.1%18%18%14.8%0.01%<0.01%
Sep 2026———————

  1. 1.Hertz

    27%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Avis

    22.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Europcar

    18%

    Moved from 4th to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Sixt

    18%

    Moved from 3rd to 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.2 points.

  5. 5.Enterprise Rent-A-Car

    14.8%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Thrifty

    0.01%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Budget

    <0.01%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hertz and its closest rivals

How has branded search demand for Hertz changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hertz worldwide held steady at 2.7M.
  • Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental brands worldwide decreased from 29.8% to 27%.
  • Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental brands worldwide peaked at 33% in February 2026 and was lowest at 26% in July 2026.

How did search popularity change for car rental brands worldwide in August 2026?

  1. In August 2026, Europcar overtook Sixt to rank 3rd among car rental brands worldwide, at 18%.

  2. In August 2026, Hertz gained estimated Share of Search among car rental brands worldwide, from 26% to 27%.

  3. In August 2026, Avis gained estimated Share of Search among car rental brands worldwide, from 21.2% to 22.1%.

  4. In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental brands worldwide, from 14.2% to 14.8%.

  5. In August 2026, Sixt lost estimated Share of Search among car rental brands worldwide, from 21.2% to 18%.

  6. Estimated monthly branded searches for Thrifty worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

How is Hertz measured?

Brandwave collects information about searches that people make online using Hertz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hertz

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How the Brand Demand Index is measured

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