Brandwave

Enterprise Rent-A-Car vs Free2Move:Which is more popular?

In September 2026, Enterprise Rent-A-Car had more branded searches than Free2Move among car sharing brands worldwide. Enterprise Rent-A-Car had about 1.2 million branded searches, while Free2Move had 40,500. Enterprise Rent-A-Car made up 27.2% of all car sharing brand searches we track, and Free2Move accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about car sharing brands, Enterprise Rent-A-Car appeared in all five answers and Free2Move in two. Enterprise Rent-A-Car was mentioned before Free2Move in every answer.

Among car sharing brands worldwide in September 2026

Who do people search for more?

Enterprise Rent-A-Car, about 30 searches for every 1 for Free2Move

Enterprise Rent-A-Car 1.2M searchesFree2Move 40.5K searches

Who does AI mention more?

Enterprise Rent-A-Car, mentioned in every answer we collected

Enterprise Rent-A-Car in 5 of 5Free2Move in 2 of 5

Who does AI recommend more?

Enterprise Rent-A-Car, named ahead of Free2Move in every answer

Enterprise Rent-A-Car first in 5Free2Move never first

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Top car sharing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Enterprise Rent-A-Car appeared in all five answers. Free2Move was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Enterprise Rent-A-Car was listed before Free2Move in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Turo1st
  2. Zipcar2nd
  3. Enterprise Rent-A-Car3rd
  4. Free2Move4th
  5. Sixt–
  6. Bolt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Enterprise Rent-A-Car5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Turo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zipcar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Free2Move2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sixt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car sharing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Enterprise Rent-A-Car or Free2Move more popular in search?

This chart shows how often people search Google for Enterprise Rent-A-Car and Free2Move by name. Each line represents a brand's share of searches for all six car sharing brands we track, month by month, from English-language searches worldwide.

Enterprise Rent-A-Car and Free2Move among car sharing brands worldwide, by month

Share of searches by month for Enterprise Rent-A-Car, Free2Move. The figures are in the table below the chart.

View monthly share of searches table
MonthSixtEnterprise Rent-A-CarTuroZipcarBoltFree2Move
Oct 202536.3%29.5%24.2%6%3%0.98%
Nov 202538.4%31.2%21.1%5.1%3.1%1%
Dec 202534.8%34.8%19.1%7%3.4%0.94%
Jan 202637.8%25.2%25.2%7.6%3.1%1%
Feb 202638.5%25.6%25.6%6.3%3.1%0.85%
Mar 202639.1%26.1%26.1%5.3%2.6%0.87%
Apr 202639.1%26.1%26.1%5.3%2.6%0.87%
May 202639.2%26.1%26.1%5.3%2.2%1.1%
Jun 202639.3%26.2%26.2%5.3%2.3%0.87%
Jul 202641.8%28%22.7%4.6%2%0.92%
Aug 202636.6%30%24.4%4.9%3.1%0.99%
Sep 202640.8%27.2%22.3%5.5%3.3%0.9%

How has the Enterprise Rent-A-Car and Free2Move comparison changed over the last 12 months?

3 findings

How did search popularity change for car sharing brands worldwide in September 2026?

1 change
  1. In September 2026, Enterprise Rent-A-Car lost share of searches among car sharing brands worldwide, from 30% to 27.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Free2Move’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Enterprise Rent-A-Car

1 branded search term

  • enterprise car rental

Free2Move

1 branded search term

  • free2move

How the Brand Demand Index is measured

Other head-to-heads among car sharing brands

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