Sixt vs Turo:Which is searched more?
In September 2026, Sixt had more branded searches than Turo among car sharing brands worldwide. Sixt was estimated to have 1.8M branded searches compared to Turo’s 1M, and held a 64.7% Share of Search versus Turo’s 35.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sixt or Turo?
Compare the car sharing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sixt, Turo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sixt | Turo | Bolt |
|---|---|---|---|
| Oct 2025 | 60% | 40% | 0.02% |
| Nov 2025 | 64.6% | 35.4% | 0.01% |
| Dec 2025 | 64.6% | 35.4% | 0.01% |
| Jan 2026 | 60% | 40% | 0.01% |
| Feb 2026 | 60% | 40% | 0.01% |
| Mar 2026 | 60% | 40% | 0.01% |
| Apr 2026 | 60% | 40% | 0.01% |
| May 2026 | 60% | 40% | 0.01% |
| Jun 2026 | 60% | 40% | 0.01% |
| Jul 2026 | 64.7% | 35.3% | 0.01% |
| Aug 2026 | 60% | 40% | 0.02% |
| Sep 2026 | 64.7% | 35.3% | 0.01% |
How has the Sixt and Turo comparison changed over the last 12 months?
3 findings
- Sixt was ahead of Turo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sixt’s estimated Share of Search among car sharing brands worldwide moved from 60% to 64.7%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 12 months ending September 2026, Turo’s estimated Share of Search among car sharing brands worldwide moved from 40% to 35.3%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for car sharing brands worldwide in September 2026?
2 changes
In September 2026, Sixt gained estimated Share of Search among car sharing brands worldwide, from 60% to 64.7%.
In September 2026, Turo lost estimated Share of Search among car sharing brands worldwide, from 40% to 35.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Sixt’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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