Brandwave

How popular isTuro in search?

In September 2026, there were an estimated 1M branded searches for Turo worldwide which held steady over the last 12 months. Turo holds 35.3% estimated Share of Search among car sharing brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sixt64.6%
  2. Turo35.3%
  3. Bolt0.04%
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Which car sharing brands compete with Turo?

Turo against car sharing brands worldwide, by month

Share of Search by month for Sixt, Turo. The figures are in the table below the chart.

View monthly share of search table
MonthSixtTuroBolt
Oct 202560%40%0.04%
Nov 202564.5%35.4%0.04%
Dec 202564.5%35.4%0.04%
Jan 202660%40%0.04%
Feb 202660%40%0.04%
Mar 202660%40%0.03%
Apr 202660%40%0.03%
May 202660%40%0.04%
Jun 202660%40%0.03%
Jul 202664.7%35.2%0.03%
Aug 202660%40%0.04%
Sep 202664.6%35.3%0.04%

  1. 1.Sixt

    64.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.Turo

    35.3%

    Held 2nd. 1M estimated branded searches, -18% vs prior month. Share -4.7 points.

  3. 3.Bolt

    0.04%

    Held 3rd. 1.1K estimated branded searches, +3.7% vs prior month. Share 0 points.

Compare search popularity between Turo and its closest rivals

Every comparison with Turo

How has branded search demand for Turo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Turo worldwide held steady at 1M.
  • Across the 12 months ending September 2026, Turo’s estimated Share of Search among car sharing brands worldwide decreased from 40% to 35.3%.
  • Across the 12 months ending September 2026, Turo’s estimated Share of Search among car sharing brands worldwide peaked at 40% in June 2026 and was lowest at 35.2% in July 2026.

How did search popularity change for car sharing brands worldwide in September 2026?

  1. In September 2026, Sixt gained estimated Share of Search among car sharing brands worldwide, from 60% to 64.6%.

  2. In September 2026, Turo lost estimated Share of Search among car sharing brands worldwide, from 40% to 35.3%.

Where does Turo compete?

Turo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car rental companies5th of 512.3%Show ranking
Car sharing brands2nd of 335.3%Shown above

How is Turo measured?

Brandwave collects information about searches that people make online using Turo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • turo

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How the Brand Demand Index is measured

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