Turo vs Zipcar:Which is searched more?
In September 2026, Turo had more branded searches than Zipcar among car sharing brands worldwide. Turo had about 1 million branded searches, while Zipcar had 246,000. Turo made up 22.3% of all car sharing brand searches we track, and Zipcar accounted for 5.5%. These are worldwide searches for English-language branded terms.
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Is Turo or Zipcar more popular in search?
Compare the car sharing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Turo, Zipcar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sixt | Enterprise Rent-A-Car | Turo | Zipcar | Bolt | Free2Move |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.5% | 24.2% | 6% | 3% | 0.98% |
| Nov 2025 | 38.4% | 31.2% | 21.1% | 5.1% | 3.1% | 1% |
| Dec 2025 | 34.8% | 34.8% | 19.1% | 7% | 3.4% | 0.94% |
| Jan 2026 | 37.8% | 25.2% | 25.2% | 7.6% | 3.1% | 1% |
| Feb 2026 | 38.5% | 25.6% | 25.6% | 6.3% | 3.1% | 0.85% |
| Mar 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| Apr 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| May 2026 | 39.2% | 26.1% | 26.1% | 5.3% | 2.2% | 1.1% |
| Jun 2026 | 39.3% | 26.2% | 26.2% | 5.3% | 2.3% | 0.87% |
| Jul 2026 | 41.8% | 28% | 22.7% | 4.6% | 2% | 0.92% |
| Aug 2026 | 36.6% | 30% | 24.4% | 4.9% | 3.1% | 0.99% |
| Sep 2026 | 40.8% | 27.2% | 22.3% | 5.5% | 3.3% | 0.9% |
How has the Turo and Zipcar comparison changed over the last 12 months?
3 findings
- Turo was ahead of Zipcar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Turo’s share of searches among car sharing brands worldwide moved from 24.2% to 22.3%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Zipcar’s share of searches among car sharing brands worldwide moved from 6% to 5.5%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for car sharing brands worldwide in September 2026?
2 changes
In September 2026, Zipcar gained share of searches among car sharing brands worldwide, from 4.9% to 5.5%.
In September 2026, Turo lost share of searches among car sharing brands worldwide, from 24.4% to 22.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Turo’s and Zipcar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car sharing brands
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