Brandwave

How popular isZipcar?

In September 2026, people searched for Zipcar by name about 246,000 times worldwide, about the same as the previous year. These searches made up 5.5% of all global car sharing brand searches, placing Zipcar fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about car sharing brands, Zipcar appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Zipcar is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. SixtShare of searches 40.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Enterprise Rent-A-CarShare of searches 27.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. TuroShare of searches 22.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ZipcarShare of searches 5.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. BoltShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top car sharing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zipcar appeared in all five answers. Zipcar is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Turo1st
  2. Zipcar2nd
  3. Enterprise Rent-A-Car3rd
  4. Free2Move4th
  5. Sixt–
  6. Bolt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Enterprise Rent-A-Car5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Turo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zipcar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Free2Move2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sixt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car sharing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which car sharing brands compete with Zipcar?

Zipcar against car sharing brands worldwide, by month

Share of searches by month for Sixt, Enterprise Rent-A-Car, Turo, Zipcar, Bolt. The figures are in the table below the chart.

View monthly share of searches table
MonthSixtEnterprise Rent-A-CarTuroZipcarBoltFree2Move
Oct 202536.3%29.5%24.2%6%3%0.98%
Nov 202538.4%31.2%21.1%5.1%3.1%1%
Dec 202534.8%34.8%19.1%7%3.4%0.94%
Jan 202637.8%25.2%25.2%7.6%3.1%1%
Feb 202638.5%25.6%25.6%6.3%3.1%0.85%
Mar 202639.1%26.1%26.1%5.3%2.6%0.87%
Apr 202639.1%26.1%26.1%5.3%2.6%0.87%
May 202639.2%26.1%26.1%5.3%2.2%1.1%
Jun 202639.3%26.2%26.2%5.3%2.3%0.87%
Jul 202641.8%28%22.7%4.6%2%0.92%
Aug 202636.6%30%24.4%4.9%3.1%0.99%
Sep 202640.8%27.2%22.3%5.5%3.3%0.9%

  1. 1.Sixt

    40.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.2 points.

  2. 2.Enterprise Rent-A-Car

    27.2%

    Held 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -2.8 points.

  3. 3.Turo

    22.3%

    Held 3rd. 1M estimated branded searches, -18% vs prior month. Share -2.1 points.

  4. 4.Zipcar

    5.5%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Bolt

    3.3%

    Held 5th. 150K estimated branded searches, -2.2% vs prior month. Share +0.3 points.

  6. 6.Free2Move

    0.9%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Zipcar and its closest rivals

Every comparison with Zipcar

5 comparisons

How has branded search demand for Zipcar changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zipcar worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Zipcar’s share of searches among car sharing brands worldwide peaked at 7.6% in January 2026 and was lowest at 4.6% in July 2026.

How did search popularity change for car sharing brands worldwide in September 2026?

5 changes

  1. In September 2026, Sixt gained share of searches among car sharing brands worldwide, from 36.6% to 40.8%.

  2. In September 2026, Zipcar gained share of searches among car sharing brands worldwide, from 4.9% to 5.5%.

  3. In September 2026, Enterprise Rent-A-Car lost share of searches among car sharing brands worldwide, from 30% to 27.2%.

  4. In September 2026, Turo lost share of searches among car sharing brands worldwide, from 24.4% to 22.3%.

  5. Estimated monthly branded searches for Bolt worldwide rose 20% over 12 measured months, from 125K to 150K in September 2026.

How are Zipcar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zipcar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zipcar

How the Brand Demand Index is measured

Who owns Zipcar?

Zipcar is owned by Avis Budget Group. Brandwave does not track any other brands owned by Avis Budget Group.

Do you work for Zipcar? To request corrections or removal please contact us via our support page and we will be happy to assist.

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