Brandwave

Bolt vs Zipcar:Which is more popular?

In September 2026, Zipcar had more branded searches than Bolt among car sharing brands worldwide. Zipcar had about 246,000 branded searches, while Bolt had 150,000. Zipcar made up 5.5% of all car sharing brand searches we track, and Bolt accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about car sharing brands, Zipcar appeared in all five answers and Bolt in none.

Among car sharing brands worldwide in September 2026

Who do people search for more?

Zipcar, about 64% more searches than Bolt

Zipcar 246K searchesBolt 150K searches

Who does AI mention more?

Zipcar, mentioned in every answer we collected

Zipcar in 5 of 5Bolt in 0 of 5

Who does AI recommend more?

Zipcar, the only one of the two named

Zipcar first in 5Bolt never named

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Top car sharing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zipcar appeared in all five answers. Bolt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Turo1st
  2. Zipcar2nd
  3. Enterprise Rent-A-Car3rd
  4. Free2Move4th
  5. Sixt–
  6. Bolt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Enterprise Rent-A-Car5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Turo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zipcar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Free2Move2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sixt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car sharing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bolt or Zipcar more popular in search?

This chart shows how often people search Google for Bolt and Zipcar by name. Each line represents a brand's share of searches for all six car sharing brands we track, month by month, from English-language searches worldwide.

Bolt and Zipcar among car sharing brands worldwide, by month

Share of searches by month for Zipcar, Bolt. The figures are in the table below the chart.

View monthly share of searches table
MonthSixtEnterprise Rent-A-CarTuroZipcarBoltFree2Move
Oct 202536.3%29.5%24.2%6%3%0.98%
Nov 202538.4%31.2%21.1%5.1%3.1%1%
Dec 202534.8%34.8%19.1%7%3.4%0.94%
Jan 202637.8%25.2%25.2%7.6%3.1%1%
Feb 202638.5%25.6%25.6%6.3%3.1%0.85%
Mar 202639.1%26.1%26.1%5.3%2.6%0.87%
Apr 202639.1%26.1%26.1%5.3%2.6%0.87%
May 202639.2%26.1%26.1%5.3%2.2%1.1%
Jun 202639.3%26.2%26.2%5.3%2.3%0.87%
Jul 202641.8%28%22.7%4.6%2%0.92%
Aug 202636.6%30%24.4%4.9%3.1%0.99%
Sep 202640.8%27.2%22.3%5.5%3.3%0.9%

How has the Bolt and Zipcar comparison changed over the last 12 months?

3 findings
  • Zipcar was ahead of Bolt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bolt’s share of searches among car sharing brands worldwide moved from 3% to 3.3%, and its estimated monthly branded searches moved from 125K to 150K.
  • Across the 12 months ending September 2026, Zipcar’s share of searches among car sharing brands worldwide moved from 6% to 5.5%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for car sharing brands worldwide in September 2026?

2 changes
  1. In September 2026, Zipcar gained share of searches among car sharing brands worldwide, from 4.9% to 5.5%.

  2. Estimated monthly branded searches for Bolt worldwide rose 20% over 12 measured months, from 125K to 150K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bolt’s and Zipcar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bolt

2 branded search terms

  • bolt app
  • bolt drive

Zipcar

1 branded search term

  • zipcar

How the Brand Demand Index is measured

Other head-to-heads among car sharing brands

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