Enterprise Rent-A-Car vs Zipcar:Which is more popular?
In September 2026, Enterprise Rent-A-Car had more branded searches than Zipcar among car sharing brands worldwide. Enterprise Rent-A-Car had about 1.2 million branded searches, while Zipcar had 246,000. Enterprise Rent-A-Car made up 27.2% of all car sharing brand searches we track, and Zipcar accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about car sharing brands, both Enterprise Rent-A-Car and Zipcar appeared in all five answers. Zipcar was mentioned before Enterprise Rent-A-Car in four out of five answers.
Who do people search for more?
Enterprise Rent-A-Car, about 5 searches for every 1 for Zipcar
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Zipcar, named ahead of Enterprise Rent-A-Car in 4 of 5 answers
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Top car sharing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Enterprise Rent-A-Car and Zipcar showed up in all five answers. Zipcar was listed before Enterprise Rent-A-Car in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Enterprise Rent-A-Car5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Turo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Zipcar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Free2Move2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sixt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car sharing brands
5 answers
Asked ChatGPT
“Which car sharing service should I use?”
Asked ChatGPT
“What are the best car sharing services?”
Asked ChatGPT
“What's the best car sharing service for a weekend road trip?”
Searched Google, AI Overview
“car sharing services”
Searched Google, AI Overview
“car sharing apps”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Enterprise Rent-A-Car or Zipcar more popular in search?
This chart shows how often people search Google for Enterprise Rent-A-Car and Zipcar by name. Each line represents a brand's share of searches for all six car sharing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Enterprise Rent-A-Car, Zipcar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sixt | Enterprise Rent-A-Car | Turo | Zipcar | Bolt | Free2Move |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.5% | 24.2% | 6% | 3% | 0.98% |
| Nov 2025 | 38.4% | 31.2% | 21.1% | 5.1% | 3.1% | 1% |
| Dec 2025 | 34.8% | 34.8% | 19.1% | 7% | 3.4% | 0.94% |
| Jan 2026 | 37.8% | 25.2% | 25.2% | 7.6% | 3.1% | 1% |
| Feb 2026 | 38.5% | 25.6% | 25.6% | 6.3% | 3.1% | 0.85% |
| Mar 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| Apr 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| May 2026 | 39.2% | 26.1% | 26.1% | 5.3% | 2.2% | 1.1% |
| Jun 2026 | 39.3% | 26.2% | 26.2% | 5.3% | 2.3% | 0.87% |
| Jul 2026 | 41.8% | 28% | 22.7% | 4.6% | 2% | 0.92% |
| Aug 2026 | 36.6% | 30% | 24.4% | 4.9% | 3.1% | 0.99% |
| Sep 2026 | 40.8% | 27.2% | 22.3% | 5.5% | 3.3% | 0.9% |
How has the Enterprise Rent-A-Car and Zipcar comparison changed over the last 12 months?
3 findings
- Enterprise Rent-A-Car was ahead of Zipcar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car sharing brands worldwide moved from 29.5% to 27.2%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Zipcar’s share of searches among car sharing brands worldwide moved from 6% to 5.5%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for car sharing brands worldwide in September 2026?
2 changes
In September 2026, Zipcar gained share of searches among car sharing brands worldwide, from 4.9% to 5.5%.
In September 2026, Enterprise Rent-A-Car lost share of searches among car sharing brands worldwide, from 30% to 27.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Zipcar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Rent-A-Car
1 branded search term
- enterprise car rental
Zipcar
1 branded search term
- zipcar
Other head-to-heads among car sharing brands
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