Enterprise Rent-A-Car vs Sixt:Which is more popular?
In September 2026, Sixt had more branded searches than Enterprise Rent-A-Car among car sharing brands worldwide. Sixt had about 1.8 million branded searches, while Enterprise Rent-A-Car had 1.2 million. Sixt made up 40.8% of all car sharing brand searches we track, and Enterprise Rent-A-Car accounted for 27.2%. When we asked ChatGPT and Google AI Overviews about car sharing brands, Enterprise Rent-A-Car appeared in all five answers and Sixt in none.
Who do people search for more?
Sixt, about 50% more searches than Enterprise Rent-A-Car
Who does AI mention more?
Enterprise Rent-A-Car, mentioned in every answer we collected
Who does AI recommend more?
Enterprise Rent-A-Car, the only one of the two named
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Top car sharing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Enterprise Rent-A-Car appeared in all five answers. Sixt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Enterprise Rent-A-Car5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Turo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zipcar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Free2Move2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sixt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car sharing brands
5 answers
Asked ChatGPT
“Which car sharing service should I use?”
Asked ChatGPT
“What are the best car sharing services?”
Asked ChatGPT
“What's the best car sharing service for a weekend road trip?”
Searched Google, AI Overview
“car sharing services”
Searched Google, AI Overview
“car sharing apps”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Enterprise Rent-A-Car or Sixt more popular in search?
This chart shows how often people search Google for Enterprise Rent-A-Car and Sixt by name. Each line represents a brand's share of searches for all six car sharing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sixt, Enterprise Rent-A-Car. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sixt | Enterprise Rent-A-Car | Turo | Zipcar | Bolt | Free2Move |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.5% | 24.2% | 6% | 3% | 0.98% |
| Nov 2025 | 38.4% | 31.2% | 21.1% | 5.1% | 3.1% | 1% |
| Dec 2025 | 34.8% | 34.8% | 19.1% | 7% | 3.4% | 0.94% |
| Jan 2026 | 37.8% | 25.2% | 25.2% | 7.6% | 3.1% | 1% |
| Feb 2026 | 38.5% | 25.6% | 25.6% | 6.3% | 3.1% | 0.85% |
| Mar 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| Apr 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| May 2026 | 39.2% | 26.1% | 26.1% | 5.3% | 2.2% | 1.1% |
| Jun 2026 | 39.3% | 26.2% | 26.2% | 5.3% | 2.3% | 0.87% |
| Jul 2026 | 41.8% | 28% | 22.7% | 4.6% | 2% | 0.92% |
| Aug 2026 | 36.6% | 30% | 24.4% | 4.9% | 3.1% | 0.99% |
| Sep 2026 | 40.8% | 27.2% | 22.3% | 5.5% | 3.3% | 0.9% |
How has the Enterprise Rent-A-Car and Sixt comparison changed over the last 12 months?
3 findings
- Sixt was ahead of Enterprise Rent-A-Car in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car sharing brands worldwide moved from 29.5% to 27.2%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Sixt’s share of searches among car sharing brands worldwide moved from 36.3% to 40.8%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
How did search popularity change for car sharing brands worldwide in September 2026?
2 changes
In September 2026, Sixt gained share of searches among car sharing brands worldwide, from 36.6% to 40.8%.
In September 2026, Enterprise Rent-A-Car lost share of searches among car sharing brands worldwide, from 30% to 27.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Sixt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Rent-A-Car
1 branded search term
- enterprise car rental
Sixt
1 branded search term
- sixt
Other head-to-heads among car sharing brands
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