Enterprise Rent-A-Car vs Turo:Which is more popular?
In September 2026, Enterprise Rent-A-Car had more branded searches than Turo among car sharing brands worldwide. Enterprise Rent-A-Car had about 1.2 million branded searches, while Turo had 1 million. Enterprise Rent-A-Car made up 27.2% of all car sharing brand searches we track, and Turo accounted for 22.3%. When we asked ChatGPT and Google AI Overviews about car sharing brands, both Enterprise Rent-A-Car and Turo appeared in all five answers. Turo was mentioned before Enterprise Rent-A-Car in every answer.
Who do people search for more?
Enterprise Rent-A-Car, about 22% more searches than Turo
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Turo, named ahead of Enterprise Rent-A-Car in every answer
Follow Enterprise Rent-A-Car vs Turo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car sharing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Enterprise Rent-A-Car and Turo showed up in all five answers. Turo was listed before Enterprise Rent-A-Car in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Enterprise Rent-A-Car5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Turo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zipcar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Free2Move2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sixt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car sharing brands
5 answers
Asked ChatGPT
“Which car sharing service should I use?”
Asked ChatGPT
“What are the best car sharing services?”
Asked ChatGPT
“What's the best car sharing service for a weekend road trip?”
Searched Google, AI Overview
“car sharing services”
Searched Google, AI Overview
“car sharing apps”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Enterprise Rent-A-Car or Turo more popular in search?
This chart shows how often people search Google for Enterprise Rent-A-Car and Turo by name. Each line represents a brand's share of searches for all six car sharing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Enterprise Rent-A-Car, Turo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sixt | Enterprise Rent-A-Car | Turo | Zipcar | Bolt | Free2Move |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.5% | 24.2% | 6% | 3% | 0.98% |
| Nov 2025 | 38.4% | 31.2% | 21.1% | 5.1% | 3.1% | 1% |
| Dec 2025 | 34.8% | 34.8% | 19.1% | 7% | 3.4% | 0.94% |
| Jan 2026 | 37.8% | 25.2% | 25.2% | 7.6% | 3.1% | 1% |
| Feb 2026 | 38.5% | 25.6% | 25.6% | 6.3% | 3.1% | 0.85% |
| Mar 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| Apr 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| May 2026 | 39.2% | 26.1% | 26.1% | 5.3% | 2.2% | 1.1% |
| Jun 2026 | 39.3% | 26.2% | 26.2% | 5.3% | 2.3% | 0.87% |
| Jul 2026 | 41.8% | 28% | 22.7% | 4.6% | 2% | 0.92% |
| Aug 2026 | 36.6% | 30% | 24.4% | 4.9% | 3.1% | 0.99% |
| Sep 2026 | 40.8% | 27.2% | 22.3% | 5.5% | 3.3% | 0.9% |
How has the Enterprise Rent-A-Car and Turo comparison changed over the last 12 months?
3 findings
- Enterprise Rent-A-Car was ahead of Turo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car sharing brands worldwide moved from 29.5% to 27.2%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Turo’s share of searches among car sharing brands worldwide moved from 24.2% to 22.3%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for car sharing brands worldwide in September 2026?
2 changes
In September 2026, Enterprise Rent-A-Car lost share of searches among car sharing brands worldwide, from 30% to 27.2%.
In September 2026, Turo lost share of searches among car sharing brands worldwide, from 24.4% to 22.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Rent-A-Car
1 branded search term
- enterprise car rental
Turo
1 branded search term
- turo
Other head-to-heads among car sharing brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.