Brandwave

Car Sharing brands:Which are searched most?

In September 2026, Sixt was the most searched among car Sharing brands worldwide, with an estimated 1.8M branded searches and 64.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sixt64.6%
  2. Turo35.3%
  3. Bolt0.03%

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Share of SearchLeaderboard

Compare the car sharing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car Sharing brands worldwide, by month

Share of Search by month for Sixt, Turo. The figures are in the table below the chart.

View monthly share of search table
MonthSixtTuroBolt
Oct 202560%40%0.03%
Nov 202564.6%35.4%0.03%
Dec 202564.6%35.4%0.03%
Jan 202660%40%0.03%
Feb 202660%40%0.03%
Mar 202660%40%0.02%
Apr 202660%40%0.02%
May 202660%40%0.03%
Jun 202660%40%0.02%
Jul 202664.7%35.3%0.02%
Aug 202660%40%0.02%
Sep 202664.6%35.3%0.03%

This month’s ranking, September 2026

  1. 1.Sixt

    64.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.Turo

    35.3%

    Held 2nd. 1M estimated branded searches, -18% vs prior month. Share -4.7 points.

  3. 3.Bolt

    0.03%

    Held 3rd. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among car Sharing brands worldwide?

In September 2026, Sixt was the most searched among car Sharing brands worldwide, with an estimated 1.8M branded searches and 64.6% estimated Share of Search within this set. Turo is in 2nd place, 29.3 percentage points behind at 35.3% Share of Search.

Global car Sharing brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sixt60% → 64.6%64.7%Jul 202660%May 20261st
Turo40% → 35.3%40%Jun 202635.3%Jul 20262nd
Bolt0.03%0.03%Nov 20250.02%Jul 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Sixt’s estimated Share of Search among car Sharing brands worldwide increased from 60% to 64.6%.
  • Across the 12 months ending September 2026, Turo’s estimated Share of Search among car Sharing brands worldwide decreased from 40% to 35.3%.
  • Across the 12 months ending September 2026, Sixt’s estimated Share of Search among car Sharing brands worldwide peaked at 64.7% in July 2026 and was lowest at 60% in May 2026.
  • Across the 12 months ending September 2026, Turo’s estimated Share of Search among car Sharing brands worldwide peaked at 40% in June 2026 and was lowest at 35.3% in July 2026.
  • Across the 12 months ending September 2026, Bolt held steady: its estimated Share of Search among car Sharing brands worldwide moved less than 0.5 percentage points.

How did search popularity change for car Sharing brands worldwide in September 2026?

  1. In September 2026, Sixt gained estimated Share of Search among car Sharing brands worldwide, from 60% to 64.6%.

  2. In September 2026, Turo lost estimated Share of Search among car Sharing brands worldwide, from 40% to 35.3%.

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