How popular isZipcar in search?
In September 2026, people searched for Zipcar by name about 246,000 times worldwide, about the same as the previous year. These searches made up 5.5% of all global car sharing brand searches, placing Zipcar fourth out of six brands. These are worldwide searches for English-language branded terms.
Sixt40.8%
Enterprise Rent-A-Car27.2%
Turo22.3%
Zipcar5.5%
Bolt3.3%
Free2Move0.9%
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Which car sharing brands compete with Zipcar?
Share of searches by month for Sixt, Enterprise Rent-A-Car, Turo, Zipcar, Bolt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sixt | Enterprise Rent-A-Car | Turo | Zipcar | Bolt | Free2Move |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.5% | 24.2% | 6% | 3% | 0.98% |
| Nov 2025 | 38.4% | 31.2% | 21.1% | 5.1% | 3.1% | 1% |
| Dec 2025 | 34.8% | 34.8% | 19.1% | 7% | 3.4% | 0.94% |
| Jan 2026 | 37.8% | 25.2% | 25.2% | 7.6% | 3.1% | 1% |
| Feb 2026 | 38.5% | 25.6% | 25.6% | 6.3% | 3.1% | 0.85% |
| Mar 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| Apr 2026 | 39.1% | 26.1% | 26.1% | 5.3% | 2.6% | 0.87% |
| May 2026 | 39.2% | 26.1% | 26.1% | 5.3% | 2.2% | 1.1% |
| Jun 2026 | 39.3% | 26.2% | 26.2% | 5.3% | 2.3% | 0.87% |
| Jul 2026 | 41.8% | 28% | 22.7% | 4.6% | 2% | 0.92% |
| Aug 2026 | 36.6% | 30% | 24.4% | 4.9% | 3.1% | 0.99% |
| Sep 2026 | 40.8% | 27.2% | 22.3% | 5.5% | 3.3% | 0.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 1.8M | 0% | +4.2 points | |
| 2, held 2nd | 27.2% | 1.2M | -18.7% | -2.8 points | |
| 3, held 3rd | 22.3% | 1M | -18% | -2.1 points | |
| 4, held 4th | 5.5% | 246K | 0% | +0.6 points | |
| 5, held 5th | 3.3% | 150K | -2.2% | +0.3 points | |
| 6, held 6th | 0.9% | 40.5K | -18.2% | -0.1 points |
1.
Sixt40.8%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.2 points.
27.2%
Held 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -2.8 points.
3.
Turo22.3%
Held 3rd. 1M estimated branded searches, -18% vs prior month. Share -2.1 points.
4.
Zipcar5.5%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Bolt3.3%
Held 5th. 150K estimated branded searches, -2.2% vs prior month. Share +0.3 points.
0.9%
Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Zipcar and its closest rivals
Every comparison with Zipcar
5 comparisons
How has branded search demand for Zipcar changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zipcar worldwide held steady at 246K.
- Across the 12 months ending September 2026, Zipcar’s share of searches among car sharing brands worldwide peaked at 7.6% in January 2026 and was lowest at 4.6% in July 2026.
How did search popularity change for car sharing brands worldwide in September 2026?
5 changes
In September 2026, Sixt gained share of searches among car sharing brands worldwide, from 36.6% to 40.8%.
In September 2026, Zipcar gained share of searches among car sharing brands worldwide, from 4.9% to 5.5%.
In September 2026, Enterprise Rent-A-Car lost share of searches among car sharing brands worldwide, from 30% to 27.2%.
In September 2026, Turo lost share of searches among car sharing brands worldwide, from 24.4% to 22.3%.
Estimated monthly branded searches for Bolt worldwide rose 20% over 12 measured months, from 125K to 150K in September 2026.
How are Zipcar’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Zipcar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zipcar
Who owns Zipcar?
Zipcar is owned by Avis Budget Group. Brandwave does not track any other brands owned by Avis Budget Group.
Do you work for Zipcar? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zipcar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.