Europcar vs Turo:Which is more popular?
In September 2026, Europcar had more branded searches than Turo among rental car companies worldwide. Europcar had about 1.5 million branded searches, while Turo had 1 million. Europcar made up 12.2% of all rental car company searches we track, and Turo accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about rental car companies, neither Europcar nor Turo appeared in any of the five answers.
Who do people search for more?
Europcar, about 50% more searches than Turo
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top rental car companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Europcar nor Turo showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Enterprise Rent-A-Car1st
Budget2nd
National Car Rental3rd
Hertz4th
Avis5th
Sixt6th- Europcar–
Turo–
Thrifty–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Budget5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Enterprise Rent-A-Car4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- National Car Rental4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hertz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sixt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Europcar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thrifty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rental car companies
5 answers
Asked ChatGPT
“Which rental car company should I book?”
Asked ChatGPT
“What are the best rental car companies?”
Asked ChatGPT
“What's the best rental car company for airport trip?”
Searched Google, AI Overview
“rental car companies”
Searched Google, AI Overview
“best car rental”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Europcar or Turo more popular in search?
This chart shows how often people search Google for Europcar and Turo by name. Each line represents a brand's share of searches for all nine rental car companies we track, month by month, from English-language searches worldwide.
Share of searches by month for Europcar, Turo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hertz | Avis | Sixt | Budget | Europcar | Enterprise Rent-A-Car | National Car Rental | Turo | Thrifty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.6% | 16.9% | 11.3% | 13.8% | 11.3% | 9.2% | 7.5% | 7.5% | 1.9% |
| Nov 2025 | 23.1% | 15.4% | 12.7% | 12.7% | 10.3% | 10.3% | 6.9% | 6.9% | 1.7% |
| Dec 2025 | 22.6% | 15.1% | 12.4% | 12.4% | 10.1% | 12.4% | 6.8% | 6.8% | 1.7% |
| Jan 2026 | 21.8% | 17.9% | 12% | 12% | 12% | 8% | 6.6% | 8% | 2% |
| Feb 2026 | 22.8% | 15.2% | 12.5% | 12.5% | 10.1% | 8.3% | 8.3% | 8.3% | 2% |
| Mar 2026 | 22.3% | 18.3% | 12.2% | 12.2% | 10% | 8.1% | 6.7% | 8.1% | 2% |
| Apr 2026 | 19.7% | 16.1% | 13.2% | 13.2% | 10.8% | 8.8% | 7.2% | 8.8% | 2.2% |
| May 2026 | 19.5% | 15.9% | 13% | 13% | 10.7% | 8.7% | 8.7% | 8.7% | 1.8% |
| Jun 2026 | 19.1% | 15.6% | 12.7% | 12.7% | 12.7% | 8.5% | 8.5% | 8.5% | 1.7% |
| Jul 2026 | 18.5% | 15.1% | 15.1% | 12.3% | 12.3% | 10.1% | 6.7% | 8.2% | 1.7% |
| Aug 2026 | 19% | 15.5% | 12.7% | 12.7% | 12.7% | 10.4% | 6.9% | 8.5% | 1.7% |
| Sep 2026 | 18.2% | 14.9% | 14.9% | 12.2% | 12.2% | 9.9% | 8.1% | 8.1% | 1.6% |
How has the Europcar and Turo comparison changed over the last 12 months?
3 findings
- Europcar was ahead of Turo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Europcar’s share of searches among rental car companies worldwide moved from 11.3% to 12.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Turo’s share of searches among rental car companies worldwide moved from 7.5% to 8.1%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for rental car companies worldwide in September 2026?
3 changes
In September 2026, Sixt overtook Budget and Europcar to rank 3rd among rental car companies worldwide, with 14.9% of the searches.
In September 2026, National Car Rental overtook Turo to rank 7th among rental car companies worldwide, with 8.1% of the searches.
In September 2026, Europcar lost share of searches among rental car companies worldwide, from 12.7% to 12.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Europcar’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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