Brandwave

How popular isDJI in search?

In August 2026, there were an estimated 120K branded searches for DJI worldwide which is up 43.6% over the last 11 months. DJI holds 9.1% estimated Share of Search among drone brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Parrot75.7%
  2. Autel10.2%
  3. DJI9.1%
  4. HoverAir2.5%
  5. Skydio2.5%
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Which drone brands compete with DJI?

DJI against drone brands worldwide, by month

Share of Search by month for Parrot, Autel, DJI, HoverAir, Skydio. The figures are in the table below the chart.

View monthly share of search table
MonthParrotAutelDJIHoverAirSkydio
Oct 202577.4%10.4%6.5%2.6%3.1%
Nov 202576.3%10.3%7.2%3.1%3.1%
Dec 202571.9%11.8%8.1%2.9%5.3%
Jan 202676.3%10.3%7.8%2.5%3.1%
Feb 202676.6%10.2%7.8%1.7%3.8%
Mar 202676.7%10.4%6.6%1.7%4.6%
Apr 202677.5%10.5%7.2%1.7%3.1%
May 202676.9%10.4%7.9%1.7%3.1%
Jun 202675.1%10%9.1%2%3.7%
Jul 202675.6%10.1%9.2%2%3%
Aug 202675.7%10.2%9.1%2.5%2.5%
Sep 2026—————

  1. 1.Parrot

    75.7%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  2. 2.Autel

    10.2%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  3. 3.DJI

    9.1%

    Held 3rd. 120K estimated branded searches, +20% vs prior month. Share -0.1 points.

  4. 4.HoverAir

    2.5%

    Moved from 5th to 4th. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.5 points.

  5. 5.Skydio

    2.5%

    Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between DJI and its closest rivals

Every comparison with DJI

How has branded search demand for DJI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DJI worldwide rose from 83.5K to 120K.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands worldwide increased from 6.5% to 9.1%.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands worldwide peaked at 9.2% in July 2026 and was lowest at 6.5% in October 2025.

How did search popularity change for drone brands worldwide in August 2026?

  1. In August 2026, Skydio lost estimated Share of Search among drone brands worldwide, from 3% to 2.5%.

  2. HoverAir’s estimated Share of Search among drone brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.

  3. Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.

Where does DJI compete?

DJI is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Action camera brands3rd of 52.8%Show ranking
Drone brands3rd of 59.1%Shown above
Drone manufacturers3rd of 69.3%Show ranking
FPV drone brands1st of 539%Show ranking
Gimbals1st of 683.7%Show ranking

How is DJI measured?

Brandwave collects information about searches that people make online using DJI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • action camera dji
  • dji com
  • dji osmo action

Do you work for DJI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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