Brandwave

Gimbals:Which are searched most?

In August 2026, DJI was the most searched among gimbals worldwide, with an estimated 120K branded searches and 83.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DJI83.7%
  2. Zhiyun4.6%
  3. Benro3.8%
  4. FeiyuTech3.8%
  5. Hohem3.1%
  6. Moza1.1%

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Share of SearchLeaderboard

Compare the gimbals people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gimbals worldwide, by month

Share of Search by month for DJI, Zhiyun, Benro, FeiyuTech, Hohem. The figures are in the table below the chart.

View monthly share of search table
MonthDJIZhiyunBenroFeiyuTechHohemMoza
Oct 202573%8.7%5.8%5.8%4.7%2.1%
Nov 202575.4%7.9%5.3%5.3%4.3%1.9%
Dec 202576.8%6.7%5.4%5.4%3.6%2%
Jan 202676.8%7.4%5%5%4.1%1.8%
Feb 202675.2%7.3%5.9%5.9%4%1.7%
Mar 202674%7%5.7%7%4.7%1.6%
Apr 202677.3%6.7%4.5%5.5%4.5%1.6%
May 202680.4%6.4%4.3%4.3%3.5%1.3%
Jun 202681%5.4%4.4%4.4%3.6%1.3%
Jul 202681.7%5.4%4.4%3.6%3.6%1.3%
Aug 202683.7%4.6%3.8%3.8%3.1%1.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.DJI

    83.7%

    Held 1st. 120K estimated branded searches, +20% vs prior month. Share +2 points.

  2. 2.Zhiyun

    4.6%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Benro

    3.8%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.FeiyuTech

    3.8%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  5. 5.Hohem

    3.1%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Moza

    1.1%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among gimbals worldwide?

In August 2026, DJI was the most searched among gimbals worldwide, with an estimated 120K branded searches and 83.7% estimated Share of Search within this set. Zhiyun is in 2nd place, 79.1 percentage points behind at 4.6% Share of Search.

Global gimbals, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DJI73% → 83.7%83.7%Aug 202673%Oct 20251st
Zhiyun8.7% → 4.6%8.7%Oct 20254.6%Aug 20262nd
Benro5.8% → 3.8%5.9%Feb 20263.8%Aug 20263rd
FeiyuTech5.8% → 3.8%7%Mar 20263.6%Jul 20264th
Hohem4.7% → 3.1%4.7%Oct 20253.1%Aug 20265th
Moza2.1% → 1.1%2.1%Oct 20251.1%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among gimbals worldwide increased from 73% to 83.7%.
  • Across the 11 months ending August 2026, Zhiyun’s estimated Share of Search among gimbals worldwide decreased from 8.7% to 4.6%.
  • Across the 11 months ending August 2026, Benro’s estimated Share of Search among gimbals worldwide decreased from 5.8% to 3.8%.
  • Across the 11 months ending August 2026, FeiyuTech’s estimated Share of Search among gimbals worldwide decreased from 5.8% to 3.8%.
  • Across the 11 months ending August 2026, Hohem’s estimated Share of Search among gimbals worldwide decreased from 4.7% to 3.1%.
  • Across the 11 months ending August 2026, Moza’s estimated Share of Search among gimbals worldwide decreased from 2.1% to 1.1%.
  • Across the 11 months ending August 2026, Benro’s estimated Share of Search among gimbals worldwide peaked at 5.9% in February 2026 and was lowest at 3.8% in August 2026.
  • Across the 11 months ending August 2026, FeiyuTech’s estimated Share of Search among gimbals worldwide peaked at 7% in March 2026 and was lowest at 3.6% in July 2026.

How did search popularity change for gimbals worldwide in August 2026?

  1. In August 2026, DJI gained estimated Share of Search among gimbals worldwide, from 81.7% to 83.7%.

  2. In August 2026, Zhiyun lost estimated Share of Search among gimbals worldwide, from 5.4% to 4.6%.

  3. In August 2026, Benro lost estimated Share of Search among gimbals worldwide, from 4.4% to 3.8%.

  4. In August 2026, Hohem lost estimated Share of Search among gimbals worldwide, from 3.6% to 3.1%.

  5. Estimated monthly branded searches for Moza worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  6. Estimated monthly branded searches for FeiyuTech worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

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