Brandwave

Drone brands:Which brands are most popular in search?

In August 2026, Parrot was the most searched among drone brands worldwide, with an estimated 1M branded searches and 75.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Parrot75.7%
  2. Autel10.2%
  3. DJI9.1%
  4. HoverAir2.5%
  5. Skydio2.5%

Follow drone brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the drone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among drone brands worldwide, by month

Share of Search by month for Parrot, Autel, DJI, HoverAir, Skydio. The figures are in the table below the chart.

View monthly share of search table
MonthParrotAutelDJIHoverAirSkydio
Oct 202577.4%10.4%6.5%2.6%3.1%
Nov 202576.3%10.3%7.2%3.1%3.1%
Dec 202571.9%11.8%8.1%2.9%5.3%
Jan 202676.3%10.3%7.8%2.5%3.1%
Feb 202676.6%10.2%7.8%1.7%3.8%
Mar 202676.7%10.4%6.6%1.7%4.6%
Apr 202677.5%10.5%7.2%1.7%3.1%
May 202676.9%10.4%7.9%1.7%3.1%
Jun 202675.1%10%9.1%2%3.7%
Jul 202675.6%10.1%9.2%2%3%
Aug 202675.7%10.2%9.1%2.5%2.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Parrot

    75.7%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  2. 2.Autel

    10.2%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  3. 3.DJI

    9.1%

    Held 3rd. 120K estimated branded searches, +20% vs prior month. Share -0.1 points.

  4. 4.HoverAir

    2.5%

    Moved from 5th to 4th. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.5 points.

  5. 5.Skydio

    2.5%

    Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among drone brands worldwide?

In August 2026, Parrot was the most searched among drone brands worldwide, with an estimated 1M branded searches and 75.7% estimated Share of Search within this set. Autel is in 2nd place, 65.5 percentage points behind at 10.2% Share of Search.

Global drone brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Parrot77.4% → 75.7%77.5%Apr 202671.9%Dec 20251st
Autel10.4% → 10.2%11.8%Dec 202510%Jun 20262nd
DJI6.5% → 9.1%9.2%Jul 20266.5%Oct 20253rd
HoverAir2.6% → 2.5%3.1%Nov 20251.7%Feb 20265th → 4th
Skydio3.1% → 2.5%5.3%Dec 20252.5%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone brands worldwide decreased from 77.4% to 75.7%.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands worldwide increased from 6.5% to 9.1%.
  • Across the 11 months ending August 2026, Skydio’s estimated Share of Search among drone brands worldwide decreased from 3.1% to 2.5%.
  • Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone brands worldwide peaked at 77.5% in April 2026 and was lowest at 71.9% in December 2025.
  • Across the 11 months ending August 2026, Autel’s estimated Share of Search among drone brands worldwide peaked at 11.8% in December 2025 and was lowest at 10% in June 2026.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands worldwide peaked at 9.2% in July 2026 and was lowest at 6.5% in October 2025.
  • Across the 11 months ending August 2026, HoverAir’s estimated Share of Search among drone brands worldwide peaked at 3.1% in November 2025 and was lowest at 1.7% in February 2026.
  • Across the 11 months ending August 2026, Skydio’s estimated Share of Search among drone brands worldwide peaked at 5.3% in December 2025 and was lowest at 2.5% in August 2026.
  • Across the 11 months ending August 2026, HoverAir rose from 5th to 4th among drone brands worldwide.
  • Across the 11 months ending August 2026, Skydio fell from 4th to 5th among drone brands worldwide.
  • Across the 11 months ending August 2026, Autel held steady: its estimated Share of Search among drone brands worldwide moved less than 0.5 percentage points.

How did search popularity change for drone brands worldwide in August 2026?

  1. In August 2026, Skydio lost estimated Share of Search among drone brands worldwide, from 3% to 2.5%.

  2. HoverAir’s estimated Share of Search among drone brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.

  3. Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free