Brandwave

How popular isParrot in search?

In August 2026, there were an estimated 1M branded searches for Parrot worldwide which held steady over the last 11 months. Parrot holds 75.7% estimated Share of Search among drone brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Parrot75.7%
  2. Autel10.2%
  3. DJI9.1%
  4. HoverAir2.5%
  5. Skydio2.5%
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Which drone brands compete with Parrot?

Parrot against drone brands worldwide, by month

Share of Search by month for Parrot, Autel, DJI, HoverAir, Skydio. The figures are in the table below the chart.

View monthly share of search table
MonthParrotAutelDJIHoverAirSkydio
Oct 202577.4%10.4%6.5%2.6%3.1%
Nov 202576.3%10.3%7.2%3.1%3.1%
Dec 202571.9%11.8%8.1%2.9%5.3%
Jan 202676.3%10.3%7.8%2.5%3.1%
Feb 202676.6%10.2%7.8%1.7%3.8%
Mar 202676.7%10.4%6.6%1.7%4.6%
Apr 202677.5%10.5%7.2%1.7%3.1%
May 202676.9%10.4%7.9%1.7%3.1%
Jun 202675.1%10%9.1%2%3.7%
Jul 202675.6%10.1%9.2%2%3%
Aug 202675.7%10.2%9.1%2.5%2.5%
Sep 2026—————

  1. 1.Parrot

    75.7%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  2. 2.Autel

    10.2%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  3. 3.DJI

    9.1%

    Held 3rd. 120K estimated branded searches, +20% vs prior month. Share -0.1 points.

  4. 4.HoverAir

    2.5%

    Moved from 5th to 4th. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.5 points.

  5. 5.Skydio

    2.5%

    Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between Parrot and its closest rivals

How has branded search demand for Parrot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Parrot worldwide held steady at 1M.
  • Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone brands worldwide decreased from 77.4% to 75.7%.
  • Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone brands worldwide peaked at 77.5% in April 2026 and was lowest at 71.9% in December 2025.

How did search popularity change for drone brands worldwide in August 2026?

  1. In August 2026, Skydio lost estimated Share of Search among drone brands worldwide, from 3% to 2.5%.

  2. HoverAir’s estimated Share of Search among drone brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.

  3. Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.

Where does Parrot compete?

Parrot is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drone brands1st of 575.7%Shown above
Drone manufacturers1st of 677.5%Show ranking

How is Parrot measured?

Brandwave collects information about searches that people make online using Parrot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • parrot

Do you work for Parrot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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