Brandwave

How popular isDecathlon in search?

In September 2026, there were an estimated 24.9M branded searches for Decathlon worldwide which held steady over the last 12 months. Decathlon holds 97.8% estimated Share of Search among buoyancy Aid brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Decathlon97.8%
  2. Helly Hansen2.2%
  3. Kayak0.03%
  4. Crewsaver<0.01%
  5. NRS<0.01%
  6. Baltic<0.01%
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Which buoyancy Aid brands compete with Decathlon?

Decathlon against buoyancy Aid brands worldwide, by month

Share of Search by month for Decathlon, Helly Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthDecathlonHelly HansenKayakCrewsaverNRSBaltic
Oct 202596.8%3.2%0.03%<0.01%<0.01%<0.01%
Nov 202596.1%3.9%0.02%<0.01%<0.01%<0.01%
Dec 202596.8%3.2%0.02%<0.01%<0.01%<0.01%
Jan 202696.8%3.2%0.02%<0.01%<0.01%<0.01%
Feb 202696.8%3.2%0.04%<0.01%<0.01%<0.01%
Mar 202698.2%1.8%0.05%<0.01%<0.01%<0.01%
Apr 202698.5%1.5%0.04%<0.01%<0.01%<0.01%
May 202698.2%1.8%0.04%<0.01%<0.01%<0.01%
Jun 202698.8%1.2%0.03%<0.01%<0.01%<0.01%
Jul 202698.8%1.2%0.03%<0.01%<0.01%<0.01%
Aug 202698.5%1.5%0.03%<0.01%<0.01%<0.01%
Sep 202697.8%2.2%0.03%<0.01%<0.01%<0.01%

  1. 1.Decathlon

    97.8%

    Held 1st. 24.9M estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  2. 2.Helly Hansen

    2.2%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  3. 3.Kayak

    0.03%

    Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  4. 4.Crewsaver

    <0.01%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  5. 5.NRS

    <0.01%

    Held 5th. 730 estimated branded searches, -36% vs prior month. Share 0 points.

  6. 6.Baltic

    <0.01%

    Held 6th. 90 estimated branded searches, -35.7% vs prior month. Share 0 points.

Compare search popularity between Decathlon and its closest rivals

Every comparison with Decathlon

How has branded search demand for Decathlon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Decathlon worldwide held steady at 24.9M.
  • Across the 12 months ending September 2026, Decathlon’s estimated Share of Search among buoyancy Aid brands worldwide increased from 96.8% to 97.8%.
  • Across the 12 months ending September 2026, Decathlon’s estimated Share of Search among buoyancy Aid brands worldwide peaked at 98.8% in June 2026 and was lowest at 96.1% in November 2025.

How did search popularity change for buoyancy Aid brands worldwide in September 2026?

  1. In September 2026, Helly Hansen gained estimated Share of Search among buoyancy Aid brands worldwide, from 1.5% to 2.2%.

  2. In September 2026, Decathlon lost estimated Share of Search among buoyancy Aid brands worldwide, from 98.5% to 97.8%.

  3. Estimated monthly branded searches for Baltic worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

  4. Estimated monthly branded searches for NRS worldwide rose 17.7% over 12 measured months, from 620 to 730 in September 2026.

  5. Estimated monthly branded searches for Kayak worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Crewsaver worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does Decathlon compete?

Decathlon is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skipping Rope brands1st of 534.1%Show ranking
Shot Put brands1st of 535%Show ranking
Climbing Shoes brands1st of 652.4%Show ranking
Yoga Strap brands1st of 752.9%Show ranking
Static Rope brands1st of 885.2%Show ranking
Waterproof Bag brands1st of 488.6%Show ranking
Gymnastics brands1st of 892.4%Show ranking
Dive Torch brands1st of 393.7%Show ranking
Weighted Vest brands1st of 494.4%Show ranking
Netball Hoop brands1st of 395.3%Show ranking
Suspension Trainers1st of 696.6%Show ranking
Kids scooters1st of 696.7%Show ranking
Cross Trainer brands1st of 596.8%Show ranking
Buoyancy Aid brands1st of 697.8%Shown above
Basketball Hoop brands1st of 598.2%Show ranking
Walking Poles brands1st of 398.4%Show ranking
Climbing Holds brands1st of 599.5%Show ranking

How is Decathlon measured?

Brandwave collects information about searches that people make online using Decathlon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • decathlon

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How the Brand Demand Index is measured

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