Brandwave

How popular isDecathlon in search?

In September 2026, there were an estimated 24.9M branded searches for Decathlon worldwide which held steady over the last 12 months. Decathlon holds 96.7% estimated Share of Search among kids scooters worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Decathlon96.7%
  2. Segway2.6%
  3. Razor0.35%
  4. Micro Scooters0.23%
  5. Globber0.13%
  6. Yvolution<0.01%
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Which kids scooters compete with Decathlon?

Decathlon against kids scooters worldwide, by month

Share of Search by month for Decathlon, Segway. The figures are in the table below the chart.

View monthly share of search table
MonthDecathlonSegwayRazorMicro ScootersGlobberYvolution
Oct 202597.1%2.1%0.43%0.24%0.13%<0.01%
Nov 202597.4%1.8%0.35%0.35%0.16%<0.01%
Dec 202597.5%1.8%0.43%0.24%0.11%<0.01%
Jan 202697.8%1.8%0.24%0.13%0.09%<0.01%
Feb 202697.3%2.1%0.29%0.16%0.13%<0.01%
Mar 202697.1%2.1%0.35%0.24%0.16%<0.01%
Apr 202696.5%2.6%0.43%0.23%0.19%<0.01%
May 202696.4%2.6%0.52%0.23%0.19%<0.01%
Jun 202697.1%2.2%0.43%0.16%0.13%<0.01%
Jul 202697.1%2.2%0.43%0.16%0.13%<0.01%
Aug 202697.2%2.2%0.35%0.16%0.11%<0.01%
Sep 202696.7%2.6%0.35%0.23%0.13%<0.01%

  1. 1.Decathlon

    96.7%

    Held 1st. 24.9M estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  2. 2.Segway

    2.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Razor

    0.35%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  4. 4.Micro Scooters

    0.23%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Globber

    0.13%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yvolution

    <0.01%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Decathlon and its closest rivals

Every comparison with Decathlon

How has branded search demand for Decathlon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Decathlon worldwide held steady at 24.9M.
  • Across the 12 months ending September 2026, Decathlon’s estimated Share of Search among kids scooters worldwide peaked at 97.8% in January 2026 and was lowest at 96.4% in May 2026.

How did search popularity change for kids scooters worldwide in September 2026?

  1. In September 2026, Decathlon lost estimated Share of Search among kids scooters worldwide, from 97.2% to 96.7%.

  2. Estimated monthly branded searches for Segway worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

  3. Estimated monthly branded searches for Yvolution worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  4. Estimated monthly branded searches for Razor worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How is Decathlon measured?

Brandwave collects information about searches that people make online using Decathlon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • decathlon

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How the Brand Demand Index is measured

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