Decathlon vs Razor:Which is more popular by branded search?
In August 2026, Decathlon had more branded searches than Razor among kids scooters worldwide. Decathlon was estimated to have 30.4M branded searches compared to Razor’s 110K, and held a 97.2% Share of Search versus Razor’s 0.35%. These are worldwide searches for English-language branded terms.
Follow Decathlon vs Razor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Decathlon or Razor?
Compare the kids scooters shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Decathlon, Razor. The figures are in the table below the chart.
View monthly share of search table
| Month | Decathlon | Segway | Razor | Micro Scooters | Globber | Yvolution |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.1% | 2.1% | 0.43% | 0.24% | 0.13% | <0.01% |
| Nov 2025 | 97.4% | 1.8% | 0.35% | 0.35% | 0.16% | <0.01% |
| Dec 2025 | 97.5% | 1.8% | 0.43% | 0.24% | 0.11% | <0.01% |
| Jan 2026 | 97.8% | 1.8% | 0.24% | 0.13% | 0.09% | <0.01% |
| Feb 2026 | 97.3% | 2.1% | 0.29% | 0.16% | 0.13% | <0.01% |
| Mar 2026 | 97.1% | 2.1% | 0.35% | 0.24% | 0.16% | <0.01% |
| Apr 2026 | 96.5% | 2.6% | 0.43% | 0.23% | 0.19% | <0.01% |
| May 2026 | 96.4% | 2.6% | 0.52% | 0.23% | 0.19% | <0.01% |
| Jun 2026 | 97.1% | 2.2% | 0.43% | 0.16% | 0.13% | <0.01% |
| Jul 2026 | 97.1% | 2.2% | 0.43% | 0.16% | 0.13% | <0.01% |
| Aug 2026 | 97.2% | 2.2% | 0.35% | 0.16% | 0.11% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Decathlon and Razor comparison changed over the last 12 months?
3 findings
- Decathlon was ahead of Razor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Decathlon’s estimated Share of Search among kids scooters worldwide moved from 97.1% to 97.2%, and its estimated monthly branded searches moved from 24.9M to 30.4M.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooters worldwide moved from 0.43% to 0.35%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for kids scooters worldwide in August 2026?
1 change
Estimated monthly branded searches for Decathlon worldwide rose 22.1% over 11 measured months, from 24.9M to 30.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Decathlon’s and Razor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.