Brandwave

How popular isDecathlon in search?

In September 2026, there were an estimated 24.9M branded searches for Decathlon worldwide which held steady over the last 12 months. Decathlon holds 34.1% estimated Share of Search among skipping Rope brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Decathlon34.1%
  2. Nike33.4%
  3. Adidas30%
  4. Smart2.5%
  5. RDX<0.01%
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Which skipping Rope brands compete with Decathlon?

Decathlon against skipping Rope brands worldwide, by month

Share of Search by month for Decathlon, Nike, Adidas, Smart. The figures are in the table below the chart.

View monthly share of search table
MonthDecathlonNikeAdidasSmartRDX
Oct 202533.2%33.3%31.1%2.4%<0.01%
Nov 202530.1%35.7%32.4%1.8%<0.01%
Dec 202533.6%34.1%30.3%2%<0.01%
Jan 202636.4%34.9%26.4%2.2%<0.01%
Feb 202629.8%35.6%31.9%2.7%<0.01%
Mar 202629.5%35.7%32.6%2.2%<0.01%
Apr 202633.5%33.1%30.9%2.5%<0.01%
May 202631.9%31.6%34.1%2.3%<0.01%
Jun 202637.2%29.8%30.8%2.2%<0.01%
Jul 202636.8%29.9%31.5%1.8%<0.01%
Aug 202636.3%29.8%31.6%2.2%<0.01%
Sep 202634.1%33.4%30%2.5%<0.01%

  1. 1.Decathlon

    34.1%

    Held 1st. 24.9M estimated branded searches, -18.1% vs prior month. Share -2.2 points.

  2. 2.Nike

    33.4%

    Moved from 3rd to 2nd. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.6 points.

  3. 3.Adidas

    30%

    Moved from 2nd to 3rd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.7 points.

  4. 4.Smart

    2.5%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.RDX

    <0.01%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Decathlon and its closest rivals

Every comparison with Decathlon

How has branded search demand for Decathlon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Decathlon worldwide held steady at 24.9M.
  • Across the 12 months ending September 2026, Decathlon’s estimated Share of Search among skipping Rope brands worldwide increased from 33.2% to 34.1%.
  • Across the 12 months ending September 2026, Decathlon’s estimated Share of Search among skipping Rope brands worldwide peaked at 37.2% in June 2026 and was lowest at 29.5% in March 2026.
  • Across the 12 months ending September 2026, Decathlon rose from 2nd to 1st among skipping Rope brands worldwide.

How did search popularity change for skipping Rope brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to rank 2nd among skipping Rope brands worldwide, with 33.4% estimated Share of Search.

  2. In September 2026, Decathlon lost estimated Share of Search among skipping Rope brands worldwide, from 36.3% to 34.1%.

  3. In September 2026, Adidas lost estimated Share of Search among skipping Rope brands worldwide, from 31.6% to 30%.

Where does Decathlon compete?

Decathlon is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skipping Rope brands1st of 534.1%Shown above
Shot Put brands1st of 535%Show ranking
Climbing Shoes brands1st of 652.4%Show ranking
Yoga Strap brands1st of 752.9%Show ranking
Static Rope brands1st of 885.2%Show ranking
Waterproof Bag brands1st of 488.6%Show ranking
Gymnastics brands1st of 892.4%Show ranking
Dive Torch brands1st of 393.7%Show ranking
Weighted Vest brands1st of 494.4%Show ranking
Netball Hoop brands1st of 395.3%Show ranking
Suspension Trainers1st of 696.6%Show ranking
Kids scooters1st of 696.7%Show ranking
Cross Trainer brands1st of 596.8%Show ranking
Buoyancy Aid brands1st of 697.8%Show ranking
Basketball Hoop brands1st of 598.2%Show ranking
Walking Poles brands1st of 398.4%Show ranking
Climbing Holds brands1st of 599.5%Show ranking

How is Decathlon measured?

Brandwave collects information about searches that people make online using Decathlon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • decathlon

Do you work for Decathlon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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