Brandwave

How popular isBuffer in search?

In August 2026, there were an estimated 562K branded searches for Buffer worldwide which held steady over the last 11 months. Buffer holds 64.4% estimated Share of Search among social media management platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Buffer64.4%
  2. Hootsuite14.3%
  3. Sprout Social11%
  4. Sprinklr8.5%
  5. Later1.8%
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Which social media management platforms compete with Buffer?

Buffer against social media management platforms worldwide, by month

Share of Search by month for Buffer, Hootsuite, Sprout Social, Sprinklr. The figures are in the table below the chart.

View monthly share of search table
MonthBufferHootsuiteSprout SocialSprinklrLater
Oct 202555.2%21%13.3%8.5%1.9%
Nov 202557.4%22%11.5%7.3%1.8%
Dec 202556.8%21.5%11.2%8.7%1.8%
Jan 202655.5%24.9%10.8%6.9%1.8%
Feb 202655.1%24.5%10.4%8%2%
Mar 202657.4%21.3%11%8.5%2%
Apr 202661.4%18.5%9.4%8.8%1.8%
May 202663.6%17.3%9.8%7.5%1.8%
Jun 202659.8%18.9%10.9%8.3%2.1%
Jul 202665.8%13.8%10.5%8.1%1.8%
Aug 202664.4%14.3%11%8.5%1.8%
Sep 2026—————

  1. 1.Buffer

    64.4%

    Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.4 points.

  2. 2.Hootsuite

    14.3%

    Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.6 points.

  3. 3.Sprout Social

    11%

    Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.5 points.

  4. 4.Sprinklr

    8.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Later

    1.8%

    Held 5th. 15.6K estimated branded searches, -8% vs prior month. Share -0.1 points.

Compare search popularity between Buffer and its closest rivals

How has branded search demand for Buffer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Buffer worldwide held steady, from 586K to 562K.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management platforms worldwide increased from 55.2% to 64.4%.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management platforms worldwide peaked at 65.8% in July 2026 and was lowest at 55.1% in February 2026.

How did search popularity change for social media management platforms worldwide in August 2026?

  1. In August 2026, Hootsuite gained estimated Share of Search among social media management platforms worldwide, from 13.8% to 14.3%.

  2. In August 2026, Buffer lost estimated Share of Search among social media management platforms worldwide, from 65.8% to 64.4%.

  3. Estimated monthly branded searches for Sprout Social worldwide fell 32.5% over 11 measured months, from 142K to 95.6K in August 2026.

  4. Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.

  5. Estimated monthly branded searches for Sprinklr worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Buffer compete?

Buffer is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Social media analytics platforms1st of 752.6%Show ranking
Social media management tools1st of 663.1%Show ranking
Social media management platforms1st of 564.4%Shown above
Social media scheduling tools1st of 667.2%Show ranking
AI social media tools1st of 579.3%Show ranking

How is Buffer measured?

Brandwave collects information about searches that people make online using Buffer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • buffer
  • buffer app for instagram
  • buffer app instagram
  • buffer app twitter
  • buffer com
  • buffer for instagram
  • buffer for twitter
  • buffer instagram scheduling
  • buffer linkedin
  • buffer linkedin scheduling
  • buffer pricing
  • buffer publish
  • buffer scheduling tool
  • buffer social
  • buffer social management
  • buffer social media
  • buffer social media management
  • buffer social media management tool
  • buffer social media marketing
  • buffer social media marketing tool
  • buffer social media scheduling
  • buffer social media tool
  • buffer social tool
  • Buffer.com

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How the Brand Demand Index is measured

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