Social media management platforms:Which brands are most popular in search?
In August 2026, Buffer was the most searched among social media management platforms worldwide, with an estimated 562K branded searches and 64.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Buffer64.4%
Hootsuite14.3%Sprout Social11%
Sprinklr8.5%Later1.8%
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Share of SearchLeaderboard
Compare the platforms teams schedule and manage social posts in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buffer, Hootsuite, Sprout Social, Sprinklr. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Hootsuite | Sprout Social | Sprinklr | Later |
|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 21% | 13.3% | 8.5% | 1.9% |
| Nov 2025 | 57.4% | 22% | 11.5% | 7.3% | 1.8% |
| Dec 2025 | 56.8% | 21.5% | 11.2% | 8.7% | 1.8% |
| Jan 2026 | 55.5% | 24.9% | 10.8% | 6.9% | 1.8% |
| Feb 2026 | 55.1% | 24.5% | 10.4% | 8% | 2% |
| Mar 2026 | 57.4% | 21.3% | 11% | 8.5% | 2% |
| Apr 2026 | 61.4% | 18.5% | 9.4% | 8.8% | 1.8% |
| May 2026 | 63.6% | 17.3% | 9.8% | 7.5% | 1.8% |
| Jun 2026 | 59.8% | 18.9% | 10.9% | 8.3% | 2.1% |
| Jul 2026 | 65.8% | 13.8% | 10.5% | 8.1% | 1.8% |
| Aug 2026 | 64.4% | 14.3% | 11% | 8.5% | 1.8% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.4% | 562K | -6.9% | -1.4 points | |
| 2, held 2nd | 14.3% | 125K | -1.1% | +0.6 points | |
| 3, held 3rd | 11% | 95.6K | -0.85% | +0.5 points | |
| 4, held 4th | 8.5% | 74K | 0% | +0.4 points | |
| 5, held 5th | 1.8% | 15.6K | -8% | -0.1 points |
1.
Buffer64.4%
Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.4 points.
14.3%
Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.6 points.
11%
Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.5 points.
4.
Sprinklr8.5%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
1.8%
Held 5th. 15.6K estimated branded searches, -8% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Buffer vs Hootsuite: compare search popularity
- Buffer vs Sprinklr: compare search popularity
- Hootsuite vs Sprinklr: compare search popularity
- Sprout Social vs Sprinklr: compare search popularity
- Compare any of these brands
Which brand is most popular in search among social media management platforms worldwide?
5 brands
In August 2026, Buffer was the most searched among social media management platforms worldwide, with an estimated 562K branded searches and 64.4% estimated Share of Search within this set. Hootsuite is in 2nd place, 50.1 percentage points behind at 14.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Buffer | 55.2% → 64.4% | 65.8%Jul 2026 | 55.1%Feb 2026 | 1st |
| Hootsuite | 21% → 14.3% | 24.9%Jan 2026 | 13.8%Jul 2026 | 2nd |
| Sprout Social | 13.3% → 11% | 13.3%Oct 2025 | 9.4%Apr 2026 | 3rd |
| Sprinklr | 8.5% | 8.8%Apr 2026 | 6.9%Jan 2026 | 4th |
| Later | 1.9% → 1.8% | 2.1%Jun 2026 | 1.8%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management platforms worldwide increased from 55.2% to 64.4%.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management platforms worldwide decreased from 21% to 14.3%.
- Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management platforms worldwide decreased from 13.3% to 11%.
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management platforms worldwide peaked at 65.8% in July 2026 and was lowest at 55.1% in February 2026.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management platforms worldwide peaked at 24.9% in January 2026 and was lowest at 13.8% in July 2026.
- Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management platforms worldwide peaked at 13.3% in October 2025 and was lowest at 9.4% in April 2026.
- Across the 11 months ending August 2026, Sprinklr’s estimated Share of Search among social media management platforms worldwide peaked at 8.8% in April 2026 and was lowest at 6.9% in January 2026.
- Across the 11 months ending August 2026, Sprinklr and Later held steady: their estimated Share of Search among social media management platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for social media management platforms worldwide in August 2026?
5 changes
In August 2026, Hootsuite gained estimated Share of Search among social media management platforms worldwide, from 13.8% to 14.3%.
In August 2026, Buffer lost estimated Share of Search among social media management platforms worldwide, from 65.8% to 64.4%.
Estimated monthly branded searches for Sprout Social worldwide fell 32.5% over 11 measured months, from 142K to 95.6K in August 2026.
Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.
Estimated monthly branded searches for Sprinklr worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
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