How popular isSprout Social in search?
In August 2026, there were an estimated 95.6K branded searches for Sprout Social worldwide which is down 32.5% over the last 11 months. Sprout Social holds 11% estimated Share of Search among social media management platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which social media management platforms compete with Sprout Social?
Share of Search by month for Buffer, Hootsuite, Sprout Social, Sprinklr. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Hootsuite | Sprout Social | Sprinklr | Later |
|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 21% | 13.3% | 8.5% | 1.9% |
| Nov 2025 | 57.4% | 22% | 11.5% | 7.3% | 1.8% |
| Dec 2025 | 56.8% | 21.5% | 11.2% | 8.7% | 1.8% |
| Jan 2026 | 55.5% | 24.9% | 10.8% | 6.9% | 1.8% |
| Feb 2026 | 55.1% | 24.5% | 10.4% | 8% | 2% |
| Mar 2026 | 57.4% | 21.3% | 11% | 8.5% | 2% |
| Apr 2026 | 61.4% | 18.5% | 9.4% | 8.8% | 1.8% |
| May 2026 | 63.6% | 17.3% | 9.8% | 7.5% | 1.8% |
| Jun 2026 | 59.8% | 18.9% | 10.9% | 8.3% | 2.1% |
| Jul 2026 | 65.8% | 13.8% | 10.5% | 8.1% | 1.8% |
| Aug 2026 | 64.4% | 14.3% | 11% | 8.5% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.4% | 562K | -6.9% | -1.4 points | |
| 2, held 2nd | 14.3% | 125K | -1.1% | +0.6 points | |
| 3, held 3rd | 11% | 95.6K | -0.85% | +0.5 points | |
| 4, held 4th | 8.5% | 74K | 0% | +0.4 points | |
| 5, held 5th | 1.8% | 15.6K | -8% | -0.1 points |
1.
Buffer64.4%
Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.4 points.
14.3%
Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.6 points.
11%
Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.5 points.
4.
Sprinklr8.5%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Later
1.8%
Held 5th. 15.6K estimated branded searches, -8% vs prior month. Share -0.1 points.
Compare search popularity between Sprout Social and its closest rivals
How has branded search demand for Sprout Social changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sprout Social worldwide fell from 142K to 95.6K.
- Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management platforms worldwide decreased from 13.3% to 11%.
- Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management platforms worldwide peaked at 13.3% in October 2025 and was lowest at 9.4% in April 2026.
How did search popularity change for social media management platforms worldwide in August 2026?
5 changes
In August 2026, Hootsuite gained estimated Share of Search among social media management platforms worldwide, from 13.8% to 14.3%.
In August 2026, Buffer lost estimated Share of Search among social media management platforms worldwide, from 65.8% to 64.4%.
Estimated monthly branded searches for Sprout Social worldwide fell 32.5% over 11 measured months, from 142K to 95.6K in August 2026.
Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.
Estimated monthly branded searches for Sprinklr worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Where does Sprout Social compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Social media analytics platforms | 3rd of 7 | 8.9% | Show ranking |
| Social media management tools | 3rd of 6 | 10.7% | Show ranking |
| Social media management platforms | 3rd of 5 | 11% | Shown above |
| Social media scheduling tools | 3rd of 6 | 11.4% | Show ranking |
How is Sprout Social measured?
Brandwave collects information about searches that people make online using Sprout Social’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
27 branded search terms
- social listening sprout social
- social media sprout social
- sprout social
- sprout social analytics
- sprout social app
- sprout social com
- sprout social community management
- sprout social cost
- sprout social for agencies
- sprout social for nonprofits
- sprout social influencer marketing
- sprout social influencers
- sprout social link in bio
- sprout social listening
- sprout social management
- sprout social media
- sprout social media analytics
- sprout social media management
- sprout social media monitoring
- sprout social platform
- sprout social premium analytics
- sprout social pricing
- sprout social reporting
- sprout social social listening
- sprout social social media
- sprout social tiktok
- sproutsocialcom
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Is Sprout Social your brand?
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