How popular isHootsuite in search?
In August 2026, there were an estimated 125K branded searches for Hootsuite worldwide which is down 44.2% over the last 11 months. Hootsuite holds 14.3% estimated Share of Search among social media management platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Buffer64.4%
Hootsuite14.3%Sprout Social11%
Sprinklr8.5%Later1.8%
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Which social media management platforms compete with Hootsuite?
Share of Search by month for Buffer, Hootsuite, Sprout Social, Sprinklr. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Hootsuite | Sprout Social | Sprinklr | Later |
|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 21% | 13.3% | 8.5% | 1.9% |
| Nov 2025 | 57.4% | 22% | 11.5% | 7.3% | 1.8% |
| Dec 2025 | 56.8% | 21.5% | 11.2% | 8.7% | 1.8% |
| Jan 2026 | 55.5% | 24.9% | 10.8% | 6.9% | 1.8% |
| Feb 2026 | 55.1% | 24.5% | 10.4% | 8% | 2% |
| Mar 2026 | 57.4% | 21.3% | 11% | 8.5% | 2% |
| Apr 2026 | 61.4% | 18.5% | 9.4% | 8.8% | 1.8% |
| May 2026 | 63.6% | 17.3% | 9.8% | 7.5% | 1.8% |
| Jun 2026 | 59.8% | 18.9% | 10.9% | 8.3% | 2.1% |
| Jul 2026 | 65.8% | 13.8% | 10.5% | 8.1% | 1.8% |
| Aug 2026 | 64.4% | 14.3% | 11% | 8.5% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.4% | 562K | -6.9% | -1.4 points | |
| 2, held 2nd | 14.3% | 125K | -1.1% | +0.6 points | |
| 3, held 3rd | 11% | 95.6K | -0.85% | +0.5 points | |
| 4, held 4th | 8.5% | 74K | 0% | +0.4 points | |
| 5, held 5th | 1.8% | 15.6K | -8% | -0.1 points |
1.
Buffer64.4%
Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.4 points.
14.3%
Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.6 points.
11%
Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.5 points.
4.
Sprinklr8.5%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
1.8%
Held 5th. 15.6K estimated branded searches, -8% vs prior month. Share -0.1 points.
Compare search popularity between Hootsuite and its closest rivals
How has branded search demand for Hootsuite changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hootsuite worldwide fell from 224K to 125K.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management platforms worldwide decreased from 21% to 14.3%.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management platforms worldwide peaked at 24.9% in January 2026 and was lowest at 13.8% in July 2026.
How did search popularity change for social media management platforms worldwide in August 2026?
5 changes
In August 2026, Hootsuite gained estimated Share of Search among social media management platforms worldwide, from 13.8% to 14.3%.
In August 2026, Buffer lost estimated Share of Search among social media management platforms worldwide, from 65.8% to 64.4%.
Estimated monthly branded searches for Sprout Social worldwide fell 32.5% over 11 measured months, from 142K to 95.6K in August 2026.
Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.
Estimated monthly branded searches for Sprinklr worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Where does Hootsuite compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Social media management tools | 2nd of 6 | 14% | Show ranking |
| Social media management platforms | 2nd of 5 | 14.3% | Shown above |
| Social media scheduling tools | 2nd of 6 | 14.9% | Show ranking |
| AI social media tools | 2nd of 5 | 17.6% | Show ranking |
How is Hootsuite measured?
Brandwave collects information about searches that people make online using Hootsuite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
40 branded search terms
- hoot suite com
- hootsuite
- hootsuite ads
- hootsuite advertising
- hootsuite analytics
- hootsuite app
- hootsuite application
- hootsuite cost
- hootsuite enterprise
- hootsuite for nonprofits
- hootsuite insights
- hootsuite media
- hootsuite planner
- hootsuite plans
- hootsuite plans and pricing
- hootsuite pricing
- hootsuite pricing plans
- hootsuite professional plan
- hootsuite reports
- hootsuite sentiment analysis
- hootsuite social
- hootsuite social listening
- hootsuite social listening tool
- hootsuite social marketing
- hootsuite social media
- hootsuite social media analytics
- hootsuite social media listening
- hootsuite social media management
- hootsuite social media manager
- hootsuite social media marketing
- hootsuite social media monitoring
- hootsuite social media planner
- hootsuite social media scheduler
- hootsuite social media scheduling
- hootsuite social media tools
- hootsuite social monitoring
- professional plan hootsuite
- social listening on hootsuite
- social media analytics hootsuite
- social media plan hootsuite
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Is Hootsuite your brand?
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