Brandwave

Buffer vs Later:Which is more popular by branded search?

In August 2026, Buffer had more branded searches than Later among social media management platforms worldwide. Buffer was estimated to have 562K branded searches compared to Later’s 15.6K, and held a 64.4% Share of Search versus Later’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among social media management platforms worldwide in August 2026Which is more popular in search, Buffer or Later?
Buffer64.4%562K searches
vs
Later1.8%15.6K searches
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Which is more popular in search, Buffer or Later?

Compare the platforms teams schedule and manage social posts in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Buffer and Later among social media management platforms worldwide, by month

Share of Search by month for Buffer, Later. The figures are in the table below the chart.

View monthly share of search table
MonthBufferHootsuiteSprout SocialSprinklrLater
Oct 202555.2%21%13.3%8.5%1.9%
Nov 202557.4%22%11.5%7.3%1.8%
Dec 202556.8%21.5%11.2%8.7%1.8%
Jan 202655.5%24.9%10.8%6.9%1.8%
Feb 202655.1%24.5%10.4%8%2%
Mar 202657.4%21.3%11%8.5%2%
Apr 202661.4%18.5%9.4%8.8%1.8%
May 202663.6%17.3%9.8%7.5%1.8%
Jun 202659.8%18.9%10.9%8.3%2.1%
Jul 202665.8%13.8%10.5%8.1%1.8%
Aug 202664.4%14.3%11%8.5%1.8%
Sep 2026—————

How has the Buffer and Later comparison changed over the last 12 months?

How did search popularity change for social media management platforms worldwide in August 2026?

  1. In August 2026, Buffer lost estimated Share of Search among social media management platforms worldwide, from 65.8% to 64.4%.

  2. Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Buffer’s and Later’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buffer

24 branded search terms

  • buffer
  • buffer app for instagram
  • buffer app instagram
  • buffer app twitter
  • buffer com
  • buffer for instagram
  • buffer for twitter
  • buffer instagram scheduling
  • buffer linkedin
  • buffer linkedin scheduling
  • buffer pricing
  • buffer publish
  • buffer scheduling tool
  • buffer social
  • buffer social management
  • buffer social media
  • buffer social media management
  • buffer social media management tool
  • buffer social media marketing
  • buffer social media marketing tool
  • buffer social media scheduling
  • buffer social media tool
  • buffer social tool
  • Buffer.com

Later

19 branded search terms

  • later app
  • later com
  • later influencer marketing
  • later instagram planning
  • later instagram scheduler
  • later instagram scheduling
  • later link in bio
  • later pricing
  • later scheduling app
  • later social media
  • later social media management
  • later social media management tool
  • later social media planning
  • later social media scheduler
  • later social media tool
  • later social scheduling
  • Later.com
  • linkinbio by later
  • linkinbio later

How the Brand Demand Index is measured

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