Brandwave

How popular isBark in search?

In September 2026, there were an estimated 18.1K branded searches for Bark worldwide which is down 18.5% over the last 12 months. Bark holds 0.35% estimated Share of Search among shock Collar brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin83%
  2. SportDOG15.7%
  3. PetSafe0.95%
  4. Bark0.35%
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Which shock Collar brands compete with Bark?

Bark against shock Collar brands worldwide, by month

Share of Search by month for Garmin, SportDOG, Bark. The figures are in the table below the chart.

View monthly share of search table
MonthGarminSportDOGPetSafeBark
Oct 202582.9%15.4%1.1%0.51%
Nov 202585.8%12.7%0.93%0.51%
Dec 202585.3%13.2%0.99%0.53%
Jan 202680.3%18.4%0.92%0.41%
Feb 202680.1%18.5%0.99%0.41%
Mar 202685.3%13.3%1%0.36%
Apr 202685.5%13.3%0.85%0.36%
May 202683.6%15.2%0.87%0.33%
Jun 202680.4%18.4%0.87%0.33%
Jul 202680.2%18.5%0.94%0.33%
Aug 202683.2%15.6%0.86%0.35%
Sep 202683%15.7%0.95%0.35%
  1. 1.Garmin

    83%

    Held 1st. 4.4M estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  2. 2.SportDOG

    15.7%

    Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share +0.1 points.

  3. 3.PetSafe

    0.95%

    Held 3rd. 49.7K estimated branded searches, -10.1% vs prior month. Share +0.1 points.

  4. 4.Bark

    0.35%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Bark and its closest rivals

How has branded search demand for Bark changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bark worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Bark’s estimated Share of Search among shock Collar brands worldwide held steady, from 0.51% to 0.35%.

How did search popularity change for shock Collar brands worldwide in September 2026?

  1. Estimated monthly branded searches for SportDOG worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

  2. Estimated monthly branded searches for Garmin worldwide rose 20.3% over 12 measured months, from 3.6M to 4.4M in September 2026.

  3. Estimated monthly branded searches for Bark worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

Where does Bark compete?

Bark is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shock Collar brands4th of 40.35%Shown above
Family location apps4th of 41.3%Show ranking
Home services marketplaces4th of 52.5%Show ranking
Dog treat brands3rd of 519.4%Show ranking
Pet bed brands2nd of 519.6%Show ranking

How is Bark measured?

Brandwave collects information about searches that people make online using Bark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bark app

Do you work for Bark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Bark your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.