Brandwave

How popular isWells Fargo?

In October 2026, people searched for Wells Fargo by name about 11.2 million times in the United States, about the same as the previous year. These searches made up 2.8% of all United States business bank account searches, placing Wells Fargo ninth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about business bank accounts, Wells Fargo appeared in one of the four answers and was the sixth most recommended of the 11.

Search and AI answers in October 2026

Wells Fargo is the ninth most searched of 11 competitors and the sixth most recommended in the AI answers we collected.

  1. MercuryShare of searches 33.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. RelayShare of searches 21.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. FoundShare of searches 12.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. American ExpressShare of searches 6.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Wells FargoShare of searches 2.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

+6 more

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wells Fargo was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Wells Fargo is the sixth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Chase2nd
  3. Relay3rd
  4. American Express4th
  5. Mercury5th
  6. Wells Fargo6th
  7. Found–
  8. Novo–
  9. Lili–
  10. Bank of America–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Relay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chase2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mercury1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wells Fargo1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Found0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lili0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bank of America0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about business bank accounts

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

How often do people search for Wells Fargo compared with other United States business bank accounts?

Wells Fargo against business bank accounts in the United States, by month

Share of searches by month for Mercury, Relay, Found, American Express, Chase, Novo, Bluevine, Lili, Wells Fargo. The figures are in the table below the chart.

View monthly share of searches table
MonthMercuryRelayFoundAmerican ExpressChaseNovoBluevineLiliWells FargoBank of AmericaNorthOne
Nov 202529.7%16.7%14.1%4.7%7.1%7.8%8.6%3.8%3.1%2.1%2.1%
Dec 202528.9%16%13.5%4.5%8.3%9.1%10.1%3.7%2.4%1.6%2%
Jan 202629.9%16.6%11.4%4.7%8.5%8.1%10.4%3.8%3.1%2%1.3%
Feb 202630.4%16.8%11.6%4.7%7.1%10%10.6%3.2%2.6%2.1%0.93%
Mar 202631.1%17.3%11.9%4%7.2%6.9%13.3%3.2%2.6%1.7%0.78%
Apr 202631.6%16.8%9.9%4%6%7%16.5%3.3%2.7%1.5%0.61%
May 202632.2%16.2%10%5%9.2%5.8%13.8%2.7%2.7%1.8%0.55%
Jun 202631.4%18.3%9.8%4%11%5.5%11%2.7%3.3%2.7%0.44%
Jul 202631.7%18.3%10%3.3%11.2%6.5%9.1%2.7%5%1.8%0.44%
Aug 202634.7%18.2%10.9%3.6%8.2%6.1%8.2%3%3%3.6%0.49%
Sep 202632.7%20.8%12.5%4.2%6.3%6.7%7.6%3.4%3.4%1.9%0.56%
Oct 202633.5%21.2%12.8%6.4%6.4%5.6%5.2%3.5%2.8%1.9%0.69%

  1. 1.Mercury

    33.5%

    Held 1st. 42.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Relay

    21.2%

    Held 2nd. 26.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Found

    12.8%

    Held 3rd. 16.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.American Express

    6.4%

    Moved from 7th to 4th. 8.1K estimated branded searches, +50% vs prior month. Share +2.2 points.

  5. 5.Chase

    6.4%

    Moved from 6th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Novo

    5.6%

    Moved from 5th to 6th. 7.1K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  7. 7.Bluevine

    5.2%

    Moved from 4th to 7th. 6.6K estimated branded searches, -33.3% vs prior month. Share -2.4 points.

  8. 8.Lili

    3.5%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Wells Fargo

    2.8%

    Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  10. 10.Bank of America

    1.9%

    Held 10th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.NorthOne

    0.69%

    Held 11th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Wells Fargo, American Express and 2 other brands sell other things too, so only their searches that name this product count here, like “wells fargo business checking”.

Compare popularity between Wells Fargo and its closest rivals

Every comparison with Wells Fargo

28 comparisons

How has branded search demand for Wells Fargo changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Wells Fargo in the United States held steady at 11.2M.
  • Across the 12 months ending October 2026, Wells Fargo’s share of searches among business bank accounts in the United States peaked at 5% in July 2026 and was lowest at 2.4% in December 2025.

How did search popularity change for United States business bank accounts in October 2026?

6 changes

  1. In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches.

  2. In October 2026, Mercury gained share of searches among business bank accounts in the United States, from 32.7% to 33.5%.

  3. In October 2026, Bluevine lost share of searches among business bank accounts in the United States, from 7.6% to 5.2%.

  4. In October 2026, Novo lost share of searches among business bank accounts in the United States, from 6.7% to 5.6%.

  5. In October 2026, Wells Fargo lost share of searches among business bank accounts in the United States, from 3.4% to 2.8%.

  6. Found’s share of searches among business bank accounts in the United States has gained ground for 3 months in a row, from 10% to 12.8% in October 2026.

How are Wells Fargo’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Wells Fargo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wells fargo
  • wells fargo auto loan
  • wells fargo business checking
  • wells fargo personal loan

Do you work for Wells Fargo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wells Fargo compete?

Wells Fargo is ranked by how often people search for it in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Banks1st of 922.5%Show ranking
Personal loan platforms8th of 102.4%Show ranking
Auto loan brands4th of 1010%Show ranking
Business bank accounts9th of 112.8%Shown above
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